Good Businesses Deserve to Shine
Buttered Business helps owners get found, answer every lead fast and keep customers coming back. One team for marketing, AI automation, printing and business launch, led by founder Ken Henderson.
- Shine Online
- Bottom Line Up
- One Follow-Up System
Quick answer
Who is Buttered Business?
Buttered Business is a marketing, AI automation, printing and business launch agency that helps businesses generate leads, follow up automatically with The Buttered System, and grow. It was founded by Ken Henderson, who previously served clients as Sublime Digital Marketing Group.
Spelled Out, It’s a Promise
- Brilliantly
- Using
- Technology
- To
- Elevate
- Revenue
- Every
- Day
BUTTERED stands for Brilliantly Using Technology To Elevate Revenue Every Day. That’s the whole idea: smart technology, used well, working on your revenue every day.
Why butter? Because everything is better with Butter. It makes things smoother, richer and a little more golden. That’s what we do for businesses: smooth out the follow-up, enrich the bottom line and help you shine online.
Why We Built a Business Around Follow-Up
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The pattern is everywhere
Businesses spend good money getting leads, then lose them to slow follow-up, missed calls and good intentions that never turn into a second message. It isn't a hunch. When researchers sent web leads to 2,241 U.S. companies, only 37% responded within an hour, and 23% never responded at all.
37%
Source: Harvard Business Review, 2011 (opens in a new tab) -
So we built a system for it
The Buttered System is one connected system that gets you found, captures every lead, follows up fast and keeps following up, so no customer slips through the cracks just because you were busy doing the work.
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Same founder, new name
Before Buttered Business, founder Ken Henderson served clients as Sublime Digital Marketing Group. Several of those clients recorded video endorsements for Ken, and you can watch them on our results page.
Watch the client videos
Our mission
Making You Shine Online, While Increasing Your Bottom Line
Help good businesses get found, answer every lead fast and keep customers coming back, with marketing, AI, print and launch help that work together instead of alone.
— The Buttered Business team
What We Believe, Spread Thick
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Fresh, never stale Every lead deserves an answer, fast. A lead who waits overnight is a lead who's calling your competitors.
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Value first, pitch second Free tools, free audits and straight answers come before any sales conversation.
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Rich, not greasy Substance over hype. We promise only what we control, and we report on everything else.
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Fun is allowed. Fluff isn't. We'll make you smile about butter. We won't make up numbers, reviews or promises.
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Spread with permission We only text and call people who asked to hear from you, and STOP always works.
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Straight from the churn If we can't help, we'll say so and point you in the right direction.
Cut Through Like a Hot Knife
Plenty of agencies can build a website or run ads. Here's what's different when you work with us.
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Four pillars under one roof
Marketing, AI automation, printing and business launch from one team, so you stop juggling vendors who don't talk to each other.
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Built around follow-up
Most agencies stop at traffic. The Buttered System answers and nurtures every lead your marketing earns.
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Your own numbers first
Free audits and calculators show your score and your dollars before anyone asks for a sale.
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Real proof only
Real clients on video and owner-reported totals, clearly labeled. No stock-photo testimonials, ever.
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Consent-first automation
Separate, unchecked consent boxes for texts and calls, honest AI disclosure and opt-outs that work.
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Print that connects
Cards, flyers and mailers carry QR codes to tracked pages, so offline leads join the same follow-up.
From First Call to Fully Buttered
A simple path with no pressure at any step.
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Step 1: Get your free audit
See your Butter Score, your top issues and where leads are leaking. It's yours to keep.
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Step 2: Talk it through
A free 15-minute call. We listen first, then tell you honestly whether and how we can help.
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Step 3: Get a written plan
The services that fit your goals, the order to do them in, and exact pricing in writing.
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Step 4: We build and connect
Your website, campaigns, AI agents and print connect to The Buttered System, and we test before anything touches a real lead.
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Step 5: Track what matters
Reporting on calls, leads and booked appointments, so you always know what your money is producing.
What Clients Say About Ken
Everyone quoted here worked with founder Ken Henderson when his agency was called Sublime Digital Marketing Group. Same founder, new name. Quotes are excerpts, exactly as given. Results vary by business.
The Numbers Behind the Butter
Totals reported by the owner, as first published on butteredmarketing.com.
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6.5K+
Leads generated
Owner-reported results -
99+
Businesses served
Owner-reported results -
$5.5M+
Revenue generated for clients
Owner-reported results
Owner-reported results: these totals are reported by the owner and were first published on butteredmarketing.com. They have not been independently verified, and they are not a prediction of your results. What you get depends on your market, your offer and how fast you follow up.
Free Lessons, Served on YouTube
Short, practical videos on follow-up, offers, content, rankings and paid social from the Buttered Business channel.
Your leads shouldn’t be running wild.
Getting Ranked on the First Page of Google AND Google My Business
Before You Trust Us With Your Leads
What owners ask us first, answered plainly.
Still chewing on something?
Ask a real human. We answer in plain English and never send you down a jargon rabbit hole.
I've been burned by agencies before. Why would this be different?
You're right to be skeptical. That's exactly why we start with a free audit you keep, whether or not you hire us, so you can judge our thinking before you spend a dime. Once you're a client, we report on calls, leads and booked appointments, not vanity numbers.
What if I only need printing, or only a website?
That's fine. Every service is available on its own. We'll simply show you how it could plug into The Buttered System later, so nothing you buy now is wasted.
What is The Buttered System?
The Buttered System is the five-step growth system we build for clients: get found (The Sizzle), turn visitors into leads (The Skim), follow up fast by text, email, AI voice and personalized video (The Spread), book and close (The Melt), and keep customers coming back (Stay Golden). Texts and AI calls go only to people who have given consent.
Why does follow-up speed matter so much?
Because interest cools fast. In a Harvard Business Review study of 2,241 U.S. companies, only 37% responded to a web lead within an hour, and companies that responded within an hour were nearly 7 times as likely to qualify the lead as those that waited one hour longer (HBR, 2011).
+100 Butter Points
Let's See If We're a Fit
Run your free website audit. You'll see what's working, what's leaking and what to fix first. If we're not the right fit for you, we'll tell you.
Free. No obligation. We never sell your information.
P.S. Your full audit report ends with a fix-first list you can work through yourself. Even if we never work together, you walk away better off.