Website Wizardry
Website Design & Development
Fast, mobile-first websites built to turn visitors into calls, form leads and bookings, with SEO and follow-up built in.
Digital Marketing That Gets You Found, Chosen and Called
We build the website, rankings, content, ads and social presence that put your name in front of the right people. Then The Buttered System follows up with every lead, so the ones you paid for don't go cold.
- Web Design
- SEO
- Lead Generation
- 5 more services
Quick answer
What is Buttered Marketing?
Buttered Marketing is the digital marketing service line of Buttered Business. It combines website design, SEO, lead generation, digital advertising, content, social media, reputation management and email and SMS marketing into one connected plan. Every lead it produces flows into The Buttered System, which follows up automatically until the lead books, buys or opts out.
At a glance
| What it is | Websites, SEO, ads, content, social, reviews and email that work as one system, so more of the right people find you, call you and buy. |
|---|---|
| Services inside | 8 services, one plan |
| Best for | Home Builders, Home Services, Law Firms, Nonprofits, Political Campaigns, Private Schools |
| Free tool | Build Your Marketing Stack |
| Follow-up | Plugs into The Buttered System |
| Pricing | Custom quote, with exact pricing in writing before you commit |
Everything Inside Buttered Marketing, Served Hot
Get found, get chosen, get the call.
-
-
Butter-Smooth SEO
Search Engine Optimization (SEO)
Get found on Google, Google Maps and in AI answers with technical, local and AI search optimization that builds lasting visibility.
-
The Lead Magnet
Lead Generation
Multi-channel campaigns that attract qualified prospects, then hand every lead to The Buttered System for automatic follow-up.
-
Digital Domination
Digital Advertising (PPC & Paid Social)
Google Ads, Local Services Ads and Meta campaigns managed for cost per lead, with conversion tracking and automatic lead follow-up.
-
The Content Kitchen
Creative Content Creation
Copy, articles, graphics and video that answer real customer questions, earn attention and give people a reason to act.
-
The Social Spread
Social Media Marketing
Strategy, content and community management for Facebook, Instagram, LinkedIn and TikTok, tied to leads and sales, not likes.
-
Golden Reviews
Reputation & Review Management
Honest review requests to every customer, fast responses and a fresh Google profile, with no review gating and no fake reviews.
-
The Nurture Drip
Email & SMS Marketing
Consent-based email and text campaigns that follow up, remind and bring customers back, with STOP handling and quiet hours built in.
What Buttered Marketing Does for Your Bottom Line
Features are nice. Outcomes pay the bills.
-
One plan, one team
Every channel works from the same strategy, the same message and the same scoreboard. No more finger-pointing between vendors.
-
Found where buyers look
Search, maps, AI answers, social feeds and ads, all pointing to pages built to turn visitors into leads.
-
Every lead followed up
Forms, calls and messages flow into The Buttered System, which follows up by email and, with consent, by text and AI voice.
-
Reports in plain English
You see calls, form leads, booked appointments and cost per lead. Not impressions, not jargon.
-
Built to grow with you
Start with the channel that leaks the most money. Add the rest when the numbers say it's time.
Buttered Marketing Runs on The Buttered System
Every service in Buttered Marketing feeds the same follow-up engine, so each new lead gets a fast first reply, steady follow-up until they decide, and a clear record of what worked.
Five connected steps that get you found, capture every lead and follow up automatically, so no customer slips through the cracks.
- 01 Attract The Sizzle Get found where buyers are looking.
- 02 Capture The Skim Turn visitors into real names and numbers.
- 03 Follow-Up The Spread Answer in seconds. Then keep following up.
- 04 Convert The Melt Turn conversations into booked appointments and signed deals.
- 05 Retain Stay Golden Keep customers coming back and bringing friends.
37%
In an audit of 2,241 U.S. companies, only 37% responded to a web lead within an hour, and 23% never responded at all.
Dry Toast vs. Buttered
Same business, very different results once Buttered Marketing is working as one system.
Dry Toast
- A different vendor for every channel, and nobody owns the result
- A website that looks fine but rarely produces a lead
- Ad spend you can't trace to a single customer
- Leads that wait hours or days for a reply
- Reports full of impressions and likes
- Missing from AI answers and map results
Better with Butter
Buttered
- One plan and one team across every channel
- Pages built to turn visitors into calls and form leads
- Call and form tracking on every campaign
- Automatic follow-up on every lead through The Buttered System
- Reports on leads, booked appointments and cost per lead
- Clear, consistent facts search engines and AI assistants can cite
Why It Matters Now
Independent research on how buyers behave, and what slow or invisible marketing costs.
-
45%
of consumers use AI tools like ChatGPT for local business recommendations, up from 6% a year earlier
Source: BrightLocal Local Consumer Review Survey, 2026 (opens in a new tab)
-
97%
of consumers read reviews for local businesses
Source: BrightLocal Local Consumer Review Survey, 2026 (opens in a new tab)
-
53%
of mobile site visits were abandoned when a page took longer than 3 seconds to load (Google, 2017)
Independent industry research — not Buttered Business client results. Tap a source to read the study.
Don’t Take Our Word for It. Take Theirs.
We could tell you we’re great. You’d expect us to. So here are our clients, in their own words.
For all your marketing needs, Sublime Digital Marketing and Ken Henderson to the rescue!
Everyone quoted here worked with founder Ken Henderson when his agency was called Sublime Digital Marketing Group. Same founder, new name. Quotes are excerpts, exactly as given. Results vary by business.
On this page 9 sections · 5 min read
Get Buttered!
Start with a free website audit. It shows your biggest leak first, and the results are yours to keep.
Get My Free Butter ScoreThe full scoop
What Is Buttered Marketing?
Buttered Marketing runs your website, search visibility, ads, content, social media, reviews and email as one system built to turn strangers into customers. We call it WHOLEistic Marketing because every piece works together. One strategy. One team. One scoreboard. Every lead those channels produce flows into The Buttered System, so it gets followed up instead of forgotten.
Most small businesses don't have a marketing problem. They have a connection problem. One vendor built the website, another runs the ads, and nobody is responsible for what happens after a lead fills out a form. Buttered Marketing fixes that by giving one team ownership of the whole path, from the first search to the booked appointment.
Why Connected Marketing Wins Now
How people choose a business has changed. They still search Google, but they also ask AI tools. In BrightLocal's 2026 survey, 45% of consumers said they use AI tools like ChatGPT for local business recommendations, up from 6% a year earlier. The same survey found that 97% of consumers read reviews for local businesses.
That means your reputation, your website and your search presence get judged together, often before anyone calls you. A gap in one place costs you in all of them. A slow site wastes your ad spend. Thin reviews undercut your map listing. A great campaign means little if nobody answers the leads it produces.
Speed still matters, too. Google's 2017 research found that 53% of mobile site visits were abandoned when a page took longer than 3 seconds to load. Every channel you pay for runs through your website, so the site has to be fast, clear and built to convert.
The Whole Stick: Eight Services Inside Buttered Marketing
Use one, a few or all eight. Each is available on its own, and each plugs into the same system.
Website Wizardry: website design and development
Fast, mobile-first websites built to turn visitors into calls, form leads and bookings, not just compliments. See small business website design.
Butter-Smooth SEO: search and AI search optimization
Technical, on-page, local and AI search optimization so customers find you on Google, in Google Maps and in AI answers. See SEO and AI search optimization.
The Lead Magnet: lead generation
Multi-channel campaigns that attract qualified prospects and hand every one of them to your follow-up system. See lead generation services.
Digital Domination: paid search and paid social
Google Ads, Local Services Ads and Meta campaigns managed for cost per lead, not clicks. See PPC and Google Ads management.
The Content Kitchen: creative content creation
Copy, articles, graphics and video that answer real customer questions and give people a reason to act. See content creation services.
The Social Spread: social media marketing
Consistent posting, community management and paid social, measured by the leads it brings in. See social media marketing.
Golden Reviews: reputation management
Honest review requests to every customer, fast responses and an active Google Business Profile. See reputation and review management.
The Nurture Drip: email and SMS marketing
Consent-based campaigns that follow up, remind and bring past customers back. See email and SMS marketing.
How It Fits The Buttered System
Every service has a place in The Buttered System, our five-step path from stranger to loyal customer.
- The Sizzle (Attract): SEO, AI search optimization, ads, social media and content get you found where buyers look.
- The Skim (Capture): your website, landing pages and free tools turn visitors into names and numbers you can contact.
- The Spread (Follow-Up): email for every lead, texts and AI voice calls for leads who've given consent, and personalized video from Buttered AI keep the conversation going until leads reply, book or opt out.
- The Melt (Convert): booking links, reminders and clear answers to common objections help "maybe" become "yes."
- Stay Golden (Retain): review requests, newsletters and reactivation campaigns keep past customers coming back and sending friends.
You don't need all five steps on day one. Start where you're losing the most money.
How We Do It
- Audit what you have. Your free website audit scores lead capture, SEO, speed and mobile, AI-search readiness and technical health. When we plan your marketing, we review your ads, listings and reviews as well.
- Plan in writing. You get a channel plan tied to your goals and budget, with the first priorities clearly marked.
- Build and connect. We fix or build the website, set up call and form tracking, and connect every lead source to The Buttered System.
- Launch and measure. Campaigns go live with tracking in place, so each lead has a known source.
- Report and improve. Every month you see leads, booked appointments and cost per lead by channel, and we move effort toward what works.
Who Buttered Marketing Is For
It's built for owners and marketing leads who already get some leads and suspect they're losing too many. That includes:
- Home builders who need community pages, steady tour bookings and buyer follow-up that lasts as long as the sales cycle.
- Home service companies in HVAC, plumbing, roofing, electrical, cleaning and more, who live and die by local search, reviews and answered calls.
- Law firms that need intake marketing built with attorney advertising rules in mind.
- Nonprofits, political campaigns and private schools that need reach, trust and follow-up with a small team.
It's probably not for you if you want a ranking guarantee, a viral post or results by Friday. Nobody honest can promise those. It's also not for anyone who wants to buy email lists or text people who never asked to hear from them. We don't do that.
What We Won't Promise
We won't guarantee rankings, revenue or a set number of leads. Too much depends on your market, your competitors and the platforms themselves. Here's what we will do: work from a written plan, track every channel we touch, and show you in plain English what each dollar produced.
The Bottom Line
More traffic won't fix a leaky follow-up, and great follow-up can't help leads you never get. Buttered Marketing works on both ends. Start with a free website audit, or build your marketing stack to see which services fit your goals. Use what you learn with us or without us.
Keep reading: Website Audit Checklist: 27 Things That Make or Break Your Leads, on our Marketing Wisdom blog.
Buttered Marketing for These Industries
Each industry has its own rules and buying cycle. Pick yours to see the playbook built for it.
Straight Answers About Marketing
No jargon, no runaround. If your question isn’t here, ask a real human.
Still chewing on something?
Ask a real human. We answer in plain English and never send you down a jargon rabbit hole.
What does a digital marketing agency do for a small business?
A digital marketing agency plans and runs the channels that bring you customers online: your website, search, ads, content, social media and email. Buttered Business also connects those channels to automated follow-up, so every lead gets answered. You get one plan, one point of contact and one report instead of five vendors.
What is WHOLE-istic Marketing?
WHOLE-istic Marketing is our name for treating your marketing as one connected system instead of separate projects. Your website, search visibility, ads, content, social media, reviews and email share one strategy and one scoreboard, and every lead they produce flows into The Buttered System for follow-up.
Do I need every marketing service to get started?
No. Most businesses start with the one or two channels where they're losing the most money, often the website and follow-up. Your free website audit shows where to begin. You can add SEO, ads, content or social media later, and everything plugs into the same system.
How much does digital marketing cost?
It depends on which channels you need, your market and how much you plan to spend on ads. We don't sell one-size-fits-all packages. You'll get exact pricing in writing before you commit to anything, and the website audit is free either way.
How long until I see results?
It depends on the channel. Paid ads can produce leads soon after campaigns are approved. Follow-up automation starts working the day it goes live. SEO and content build over months. You'll get an honest timeline after your audit, not a guess before it.
Can you guarantee more leads or first-page rankings?
No, and be careful with anyone who does. Rankings and sales depend on things no agency controls, including Google, your competitors and your market. We commit to the work, the tracking and honest monthly reporting on calls, leads and booked appointments.
How will I know if my marketing is working?
Because we track it. Calls, forms and bookings are tied to their source, and your monthly report shows leads, booked appointments and cost per lead by channel in plain English, plus what we did and what comes next.
Which industries do you work with?
We work with home builders, home service companies, law firms, nonprofits, political campaigns and private schools, plus other businesses where every lead counts. Each industry has its own rules and buying cycle, and we plan your marketing around them.
Start With a Free Website Audit
See how your website scores on lead capture, SEO, speed and mobile, AI-search readiness and technical health, plus the first issues to fix. It's free, and you keep the results whether or not we ever work together.
Free. No obligation. No credit card. We never sell your information.
+100 Butter Points for running your audit
Not ready for either? Try the free Build Your Marketing Stack
P.S. Not sure which service to start with? The free Build Your Marketing Stack tool takes about a minute and explains every recommendation. No email needed.
Prefer to talk to a human?