Earn Butter Points. Level Up. Claim Rewards.
Explore the site, use the free tools and find hidden golden butter pats. Your Butter Points climb from Plain Toast to Fully Buttered, and bonus perks open up as you go.
- Free to play
- 6 levels
- Complimentary rewards
Free to play. Points have no cash value.
Your Butter Points status
Your level
Plain Toast
0 Butter Points
60 pts to Lightly Buttered
The Butter Bar Rules, in Five Steps
Five steps, no catch: explore, use the tools, find pats, level up, claim.
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Step 1
Explore
Visiting pages, scrolling and watching videos earns Butter Points.
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Step 2
Use the free tools
Calculators, quizzes and the website audit earn the most points.
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Step 3
Find golden butter pats
Tiny golden pats are hidden around the site. Tap one to collect it.
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Step 4
Level up
Six levels from Plain Toast to Fully Buttered, with badges along the way.
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Step 5
Claim your rewards
Each reward is a bonus perk from our team. Share your name, email and phone so we can schedule and deliver it.
How to Rack Up Points
Point values for each action. Most actions count once, so explore widely.
- Stop by (welcome bonus) +10 Butter Points
- Explore a new page +5 Butter Points
- Read deep into a page (halfway and near the end) +3 Butter Points
- Find a hidden golden butter pat +30 Butter Points
- Try a free calculator or quiz +10 Butter Points
- Finish a calculator +50 Butter Points
- Finish a quiz +60 Butter Points
- Watch a video +20 Butter Points
- Run your free website audit +100 Butter Points
- Claim a reward or request your game plan +150 Butter Points
- Discover a secret (psst: try typing something tasty) +25 Butter Points
From Plain Toast to Fully Buttered
Every legend starts a little dry. Here's the ladder.
- You are here Plain Toast 0 pts
- You are here Lightly Buttered 60 pts
- You are here Smooth Spreader 150 pts
- You are here Golden Brown 300 pts
- You are here Butter Baron 500 pts
- You are here Fully Buttered 800 pts
Collect the Badges
Some are easy. A few are secret. All of them are bragging rights.
- First Pat Found your first hidden golden butter pat. Locked
- Number Churner Finished your first free calculator. Locked
- Audit Ace Ran a free Butter Score website audit. Locked
- Reel Butter Pressed play on a Buttered video. Locked
- Pat Collector Found 5 golden butter pats hidden around the site. Locked
- Well Spread Explored 5 different pages of the site. Locked
- Midnight Snack Browsing after 10 p.m. Ambition never sleeps. Locked
- Secret badge Some things are better discovered. Locked
- Speed Spreader Finished a free tool in under 60 seconds. Locked
- Fully Buttered Reached the top level. Legend status. Locked
- Golden Crust Audited a website that scored 90 or higher. Locked
- Speed Demon Audited a website with a 90+ Google mobile speed score. Locked
- AI Darling Audited a website that AI search crawlers can reach, with complete business schema. Locked
What Your Points Earn You
Rewards are bonus perks you can only unlock with points. The free website audit and the free strategy call never need points. To claim a perk, share your name, email and phone, and we'll schedule and deliver it.
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Bonus: AI Voice Agent Demo Call
Hear an AI voice agent answer, qualify and book a lead by letting it call your phone. You choose the time, and it only calls the number you give us, with your OK.
Unlocks at 60 Butter Points.
Earn 60 more points Claimed. We will be in touch! -
Bonus: Google Business Profile Checkup
We review your Google Business Profile and point out the fixes that matter most for showing up in local search.
Unlocks at 150 Butter Points.
Earn 150 more points Claimed. We will be in touch! -
Bonus: Follow-Up Teardown
A one-on-one session that maps how your business answers and follows up with new leads today, step by step, and marks the three biggest gaps.
Unlocks at 300 Butter Points.
Earn 300 more points Claimed. We will be in touch!
The Butter Bar Rules
Plain-English rules for Butter Points and rewards.
Butter Rewards rules
- Butter Points are just for fun. They have no cash value and cannot be sold, transferred or exchanged for cash.
- Rewards unlock at the point levels shown. To claim one, share your name, email and phone so we can schedule and deliver it.
- Rewards are complimentary services delivered by Buttered Business after a short scheduling call. Limit one of each per business. No cash value.
- Points live in your browser. Clearing your browser data resets them; anything you already claimed stays on file with us.
- Rewards may change over time.
Where Your Points Live
Butter Points are stored in your browser on this device, not on our servers. Clearing your browser data resets them. Anything you've already claimed stays on file with us.
Questions About the Game
How points work, what they’re worth and what happens to your information.
Still chewing on something?
Ask a real human. We answer in plain English and never send you down a jargon rabbit hole.
Do I have to give my email to use the free tools?
No. Every calculator and quiz shows your headline result on screen with no email required. If you want the detailed breakdown, we'll email it to you, and that's when we ask for your name, email and phone.
What are Butter Points?
Butter Points are a just-for-fun game. You earn them by exploring the site, using free tools and finding hidden golden butter pats. They have no cash value. Reach a level and you can claim a bonus perk, like an AI voice agent demo or a Google Business Profile checkup. See Butter Rewards for how it works.
Do you sell my information?
No. We never sell your information. We use your details to deliver what you asked for and to follow up about it. We only text you if you check the separate text-message box, and you can reply STOP at any time.
+100 Butter Points
Start Earning in About a Minute
The free website audit is worth the most points, and it shows you exactly where your website is leaking leads.
Free. No email needed to see your score.
P.S. Points are just for fun and have no cash value. Rewards are complimentary services from our team.