All six area scores
Each bar is the points you earned out of the points possible in that area. Lowest first, because that is where the next customer is leaking out.
How Buttered Is Your Business? Take the Free Marketing Assessment
12 scored questions plus 4 quick ones about your business, about 3 minutes. Score your follow-up speed, visibility, website, tracking, media and foundation, and see your three biggest leaks.
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Quiz complete. Nicely spread.
Your Butter Score is below. Change an answer any time and it updates.
Your churn is filling
Every answer adds a pat. Honest answers make the best plan.
In an audit of 2,241 U.S. companies, only 37% responded to a web lead within an hour. Harvard Business Review, 2011
In home services, a person answered 52% of inbound calls. Invoca, 2026
Most leads need more than one touch. A mix of calls, texts (with consent), email and video over about two weeks reaches far more of them.
Your Google Business Profile drives Maps results. Complete categories, services, hours and photos all count.
45% of consumers use AI tools like ChatGPT for local business recommendations. BrightLocal, 2026
47% of consumers won't use a business with fewer than 20 reviews. BrightLocal, 2026
53% of mobile visits are abandoned when a page takes longer than 3 seconds to load. Think with Google, 2017
Cost per lead = spend ÷ leads. Track it by channel and the weak ones stand out fast.
A quiz or calculator, like this one, gives visitors a reason to raise their hand before they're ready to call.
A short personal video in a follow-up email puts a face to your name before the first call.
Every Door Direct Mail reaches every address on the mail routes you pick, with no mailing list to buy. USPS
Of employer firms that applied for financing, 42% received the full amount they sought. Federal Reserve Small Business Credit Survey, 2026
Almost there. These four questions shape your recommendations, not your score.
There's no right answer here. Plenty of businesses start fixing leaks with zero extra spend.
Every week a leak stays open, it keeps costing you. That's your numbers talking, not a sales pitch.
Last one. Your score is churning.
Your Butter Score
0
out of 100
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Your biggest leak
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All six area scores, your fix-first list and a 30-day plan are in your Butter Plan below.
You're ready to move. Let's walk through your plan together.
Claim My Free Strategy CallSee how speed, follow-up and visibility click together in one system.
See How The Buttered System WorksStart with a free, honest look at your website. It takes about a minute.
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Your full breakdown
Your Score Is In. Your Biggest Leak Has a Name.
Your personalized Butter Plan shows all six area scores, the three fixes that would move your score fastest and a free tool for each. Where should we send it?
- All six area scores
- Your three fix-first recommendations
- A 30-day starting plan
+200 Butter Points when you unlock
Your full breakdown opens right here. No spam, and we never sell your information. We ask for your mobile so we can follow up about your report. We’ll only text you if you check the text-message box.
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Your full breakdown
Finish the quiz above and your Butter Plan fills in right here.
Your fix-first recommendations
Every area scored full marks in your answers, so there is no leak to fix first. Keep it that way: retake the quiz each quarter, and run the free website audit for an outside view.
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Speed and follow-up
Your leads are going cold before you call. Research ties fast contact to much higher odds of qualifying the lead.
The fix: Answer every lead in minutes, around the clock, and follow up automatically until they reply.
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Visibility and AI
You're hard to find where buyers are looking: Google Maps, AI answers and reviews.
The fix: Tune your Google Business Profile, build local, AI-ready pages and ask every happy customer for a review.
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Website and lead capture
Your site isn't built to capture and convert the visitors you already get.
The fix: A fast, mobile-first site with one clear offer, click-to-call and a lead magnet that follows up automatically.
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Measurement
You can't fix what you don't measure.
The fix: Track calls and forms by source in one CRM, so cost per lead and cost per customer are one click away.
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Media and print
You're easy to miss offline and on video.
The fix: Personal video follow-up and targeted neighborhood mail put your face and name in front of the right people.
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Foundation
A shaky foundation makes money more expensive.
The fix: Get your entity, EIN, business banking and business credit in order, in the right sequence.
Your 30-day starting plan
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Speed and follow-up
Turn on missed-call text-back and an instant reply for web forms, then time your next web lead from submit to first contact.
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Visibility and AI
Complete every field of your Google Business Profile, add recent photos and send a review request to your last 10 happy customers.
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Website and lead capture
Run the free website audit and fix the top issue it flags.
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Measurement
Ask every new lead "How did you hear about us?" and log the answer with the lead in one place.
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Media and print
Record a 60-second phone video answering your most common question, and price a test mailing to the neighborhoods you serve most.
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Foundation
Take the Business Fundability Quiz and close the first gap on your roadmap.
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Week 4
Measure and repeat
Look at what changed: calls, form leads and booked jobs. Then retake this quiz, watch your score move and pick your next leak.
Small, doable steps you can start on your own this month. Want them done for you? That is exactly what we do.
Every answer and its points
Fix the weakest link first
The Buttered System connects getting found, capturing leads and following up, so every pillar pulls its weight.
How we calculated this
The formula, in plain words
Score = the sum of your 12 answers (maximum 100). Area score = points earned ÷ points possible in that area. Your three lowest area scores become your fix-first list.
Example: a busy local business
- Speed and follow-up
- Same-day reply (2), same-day callbacks (4), 1–2 follow-ups (2) = 8 of 30
- Visibility and AI
- Maps position 4–10 (5), never checked AI (0), 20–49 reviews (5) = 10 of 26
- Website and lead capture
- Site 2–5 years old (4), contact form only (3) = 7 of 16
- Measurement
- Knows costs roughly (4) = 4 of 8
- Media and print
- No video (0), occasional mailers (3) = 3 of 14
- Foundation
- Entity and bank, no business credit (3) = 3 of 6
- Total = 8 + 10 + 7 + 4 + 3 + 3 = 35 of 100
- 35 falls in the 25–44 band: Cold Pan
- Lowest areas: media and print (21%), speed and follow-up (27%), visibility and AI (38%)
Score 35, Cold Pan. The fix-first list shows media and print, speed and follow-up, and visibility and AI, lowest first.
Example answers, not a real business.
This is a self-assessment based on your answers, not a guarantee of results.
Quick answer
What does the marketing assessment measure?
12 weighted questions score six areas out of 100: speed and follow-up (30 points), visibility and AI (26), website and lead capture (16), media and print (14), measurement (8) and business foundation (6). Your score maps to one of five tiers, and your three lowest areas become your fix-first list.
Four Quick Steps to Your Score
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Answer 12 quick questions, one per screen.
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Answer four more about your business so we can tailor your plan.
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See your score, your tier and your weakest area right away.
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Get your full Butter Plan with all six area scores and your three fixes.
How This Tool Does the Math
How the marketing assessment works
Twelve questions, one per screen, score six areas of your marketing out of 100 points.
- Speed and follow-up (30 points): how fast someone reaches out to a new web lead, what happens to missed calls and how many follow-up touches a lead gets.
- Visibility and AI (26 points): where you show up in Google Maps, whether AI assistants name you and your Google rating and review count.
- Website and lead capture (16 points): how current and fast your website is, and what captures leads besides a contact form.
- Media and print (14 points): how you use video and whether you mail or print to target neighborhoods.
- Measurement (8 points): whether you know your cost per lead and cost per customer by channel.
- Foundation (6 points): your entity, EIN, business bank account and business credit.
Why speed counts the most
Speed and follow-up carry 30 of the 100 points because they decide whether the leads you already pay for become customers. In Harvard Business Review's 2011 study, companies that contacted a lead within an hour were nearly 7 times as likely to qualify it as companies that waited one hour longer. The weights are our judgment of what moves revenue for small businesses, not a scientific standard.
Your tier
85 to 100 is Chef’s Kiss. 65 to 84 is Simmering. 45 to 64 is Lukewarm. 25 to 44 is Cold Pan. 0 to 24 is Running on Margarine. These tiers are for this quiz only. The website audit grades sites on its own A to F scale.
Your three biggest leaks
We turn each area into a percentage of its maximum and show your three lowest as your fix-first list, each with a next step and a free tool. Reviews and AI visibility matter more than many owners think. In BrightLocal's 2026 survey, 47% of consumers said they won't use a business with fewer than 20 reviews, and 45% said they use AI tools like ChatGPT for local business recommendations.
The last four questions
After the scored questions, we ask your industry, monthly marketing budget, timeline and role. They don't change your score. They help us tailor your recommendations and point you to the right next step.
This is a self-assessment, so it's only as accurate as your answers. Honest answers give you the most useful plan.
Questions About This Tool
How the numbers work and what to do with them.
Still chewing on something?
Ask a real human. We answer in plain English and never send you down a jargon rabbit hole.
How is my score calculated?
Each of the 12 questions is worth a set number of points, adding up to 100. Speed and follow-up are worth 30, visibility and AI 26, website and lead capture 16, media and print 14, measurement 8 and foundation 6.
Why does speed count for so much?
Because it decides whether the leads you already pay for become customers. Harvard Business Review found companies that contacted a lead within an hour were nearly 7 times as likely to qualify it as those that waited an hour longer (2011).
Do I need to give my email to see my score?
No. Your score, tier and weakest area show right away. If you want the full Butter Plan with every area score and your three fixes, we'll email it.
What are the four extra questions for?
Your industry, budget, timeline and role. They don't change your score. They help us tailor your recommendations and point you to the right next step.
How accurate is the assessment?
It's a self-assessment, so it's only as accurate as your answers. For an outside view of your website, pair it with the free website audit.
Can I retake it?
Yes, anytime. Many owners retake it after fixing their biggest leak to watch the score climb.
Try These Next
The Butter Score
Free Website Audit
Score your site from 0 to 100 on lead capture, SEO, speed, AI search readiness and security, with a fix-first list in plain English.
The Cold Butter Calculator
Speed-to-Lead & Follow-Up Calculator
Get your response-time grade, the value of each lead and the customers you may be leaving between follow-up attempts 2 and 6.
The Butter Stack Builder
Build Your Marketing Stack
Pick your goals and see which services fit: website, SEO, ads, AI follow-up, print or launch, each with a one-line reason.
Turn Your Number Into a Plan
Your result is an estimate from your own inputs. The fastest way to act on it is a free website audit, or a free 15-minute call where we look at your numbers together.
Free. No obligation. We never sell your information.
Prefer to talk first? Book a free 15-minute call. Not ready for either? Try another free tool.
P.S. Every tool shows its formula and sources, so you can check our math before you trust it.