The Butter Score
Free Website Audit
Score your site from 0 to 100 on lead capture, SEO, speed, AI search readiness and security, with a fix-first list in plain English.
Free Marketing Tools That Show You Where the Money's Melting
Calculators, quizzes and a free website audit that show you, in your own numbers, what's working and what's leaking. Most take about a minute, and you see your result without giving us your email.
- Formulas shown
- Sources linked
- No email for your result
Quick answer
What free marketing tools does Buttered Business offer?
Twelve free tools: a website audit that scores your site from 0 to 100, eight calculators (missed calls, marketing ROI, lead value, SEO traffic value, ad budget, AI automation savings, speed-to-lead and EDDM cost), two quizzes (marketing assessment and business fundability) and a marketing stack builder. Headline results are free with no email.
How buttery is your website?
Pop in your web address and we’ll grade your speed, SEO, mobile experience and AI-search readiness — then show you exactly what to fix first so more visitors turn into customers.
+100 Butter Points
Twelve Free Tools. Pick a Cabinet.
Calculators, quizzes, a planner and the website audit. Your headline result shows on screen, no email needed.
The Melted Money Calculator
Missed Call Revenue Calculator
See how much revenue missed calls may cost you each year, based on your own call volume, booking rate and job value.
The Cold Butter Calculator
Speed-to-Lead & Follow-Up Calculator
Get your response-time grade, the value of each lead and the customers you may be leaving between follow-up attempts 2 and 6.
The Return on Butter Calculator
Marketing ROI Calculator
Compare cost per lead, cost per customer, ROAS and ROI for every channel you pay for, side by side, from your real numbers.
The Butter Value Calculator
Lead Value & Customer Lifetime Value Calculator
Find what each lead and each customer is really worth, and the most you can afford to pay to win one. Formulas shown.
The Golden Crust Rank Calculator
SEO ROI & Traffic Value Calculator
See what higher Google rankings could be worth in clicks, leads and revenue, and what the same clicks would cost in ads.
The Bread & Butter Budget Planner
Ad Budget Calculator
Work backward from the customers you want to the leads, clicks and monthly Google Ads budget you need, using industry benchmarks.
The Busywork Melter
AI Automation Savings Calculator
Estimate the hours and payroll dollars your team could save each year by automating follow-up, scheduling, data entry and reporting.
Spread the Butter
EDDM Cost & Postage Calculator
Estimate your Every Door Direct Mail cost from households, drops and current USPS postage, plus the response rate you need to break even.
The Butter Quiz
How Buttered Is Your Business? (Marketing Assessment)
12 scored questions plus 4 about your business, about 3 minutes. Score your follow-up, visibility, website and tracking, and see your three biggest leaks.
The Launch Butter Fundability Score
Business Fundability Quiz
Score your business setup in about 2 minutes: entity, EIN, banking, credit and filings. Get a step-by-step roadmap. Educational only.
The Butter Stack Builder
Build Your Marketing Stack
Pick your goals and see which services fit: website, SEO, ads, AI follow-up, print or launch, each with a one-line reason.
Rich, Not Greasy
-
Value first
Your headline result shows on screen. No email, no phone, no catch.
-
Formulas in plain sight
Every tool shows how it calculated your number, with your inputs.
-
Sourced benchmarks
Industry numbers come with the source, the year and a link. Example inputs are labeled as examples.
-
Honest estimates
Results are estimates from the numbers you enter, not promises. We say so on every tool.
Guides, Sorted by Appetite
Practical, sourced playbooks on leads, follow-up, SEO, AI, print and launching a business.
Starting a Business in 2026: LLC Formation, EIN, Banking & Business Credit — The Right Order
The order that avoids delays and rework: structure and name, LLC filing, a free EIN, a business bank account, licenses, then business credit.
Home Builder Marketing: How to Fill Your Pipeline Before You Break Ground
Pre-sell your next community with an interest list, site signs, local search, EDDM and follow-up that lasts the whole buying cycle. A builder playbook.
Nonprofit Digital Fundraising: Donor Journeys That Keep Giving
Only about 1 in 4 new online donors gives again. Here is how to map a donor journey that thanks fast, shows impact and earns the…
Starting a Business in 2026: LLC Formation, EIN, Banking & Business Credit — The Right Order
The order that avoids delays and rework: structure and name, LLC filing, a free EIN, a business bank account, licenses, then business credit.
Home Builder Marketing: How to Fill Your Pipeline Before You Break Ground
Pre-sell your next community with an interest list, site signs, local search, EDDM and follow-up that lasts the whole buying cycle. A builder playbook.
Speed to Lead: Why the First 5 Minutes Decide Your Sale (and How to Automate Them)
Leads cool fast. See what the research says about response time and how to automate a useful first reply within 5 minutes, day or night.
Nonprofit Digital Fundraising: Donor Journeys That Keep Giving
Only about 1 in 4 new online donors gives again. Here is how to map a donor journey that thanks fast, shows impact and earns the…
The Buttered System: A 7-Touch Follow-Up Sequence That Turns Cold Leads Into Booked Calls
Copy this 14-day, 7-touch follow-up sequence: what to send, when, on which channel, and the consent rules that keep it respectful and compliant.
AI Voice Agents for Small Business: What They Do, What They Cost, and Where They Shine
What an AI voice agent can and can't do, how its pricing works, and the calls where it pays off fastest, from after-hours answering to consented…
Law Firm Marketing: Turning Website Visitors Into Signed Cases With AI Intake
How AI intake answers prospective clients around the clock, screens matters, books consultations and helps your firm sign the cases it already pays to attract.
EDDM Postcards That Actually Get Calls: A Practical Guide to Every Door Direct Mail
How Every Door Direct Mail works, what EDDM postage costs, how to design a postcard that gets calls and how to track every response.
Home Services Marketing: 9 Ways HVAC, Plumbing & Roofing Companies Stop Losing Jobs to Missed Calls
A person answered only about half of inbound home-service calls in a 2026 benchmark. Here are 9 practical fixes that turn more rings into booked jobs.
Local SEO for Contractors: How to Rank in the Google Map Pack
A step-by-step plan for contractors: Business Profile setup, honest reviews, service pages, local links and answering every call your ranking earns.
Lessons You Can Watch
Short videos from the @getbuttered channel on follow-up, offers, content, rankings and paid social.
Fortune is in the Followup
A Marketing Wisdom TV lesson on why following up with a prospect is what seals the deal and makes sure you close.
Your leads shouldn’t be running wild.
A 16-second clip on how businesses lose money every day to missed calls, slow follow-up, cold prospects and wasted ad spend, and why rounding leads up…
Getting Ranked on the First Page of Google AND Google My Business
A short video on climbing Google's search results and earning a spot in the local 3-pack for Google My Business (now Google Business Profile). It was…
Interactive Video Production
Interactive video lets viewers choose the information or path they want to follow, which makes your video content far more engaging.
Content Is King
A Marketing Wisdom TV lesson on content marketing: give the people what they want.
Your Offer
A Marketing Wisdom TV lesson from the @getbuttered channel about your offer.
Every Tool Earns You Butter Points
Use a calculator, run the audit or finish a quiz and you earn Butter Points. Climb from Plain Toast to Fully Buttered and claim bonus perks along the way. It's free, it's a little silly, and it could be the most useful minute of your week.
You are Plain Toast 0 Butter Points
- You are here Plain Toast 0 pts
- You are here Lightly Buttered 60 pts
- You are here Smooth Spreader 150 pts
- You are here Golden Brown 300 pts
- You are here Butter Baron 500 pts
- You are here Fully Buttered 800 pts
Questions About the Free Tools
What’s free, where the numbers come from and where to start.
Still chewing on something?
Ask a real human. We answer in plain English and never send you down a jargon rabbit hole.
Are the tools really free?
Yes. Every tool shows your headline result with no email required. If you want the detailed breakdown emailed to you, we ask for your name, email and phone.
Where do the benchmark numbers come from?
From published research, like Invoca, CallRail, LocaliQ, BrightLocal, the U.S. Bureau of Labor Statistics and USPS. Each tool lists its sources with the year and a link.
Are the results guaranteed?
No. Each result is an estimate based on the numbers you enter. It's a starting point for a better decision, not a promise of results.
Which tool should I start with?
Start with the free website audit if you have a website, or the How Buttered Is Your Business? quiz if you want a quick read on every part of your marketing.
+100 Butter Points
Your Numbers Beat Any Guess
Start with the free website audit. In about a minute you'll have a score, a grade and the top three issues on your site.
Free. No email needed to see your score.
P.S. Every tool you finish earns Butter Points toward a bonus perk.