Dry spot #1
Posting into the void
You post when you remember, engagement is flat, and you can't tell whether any of it brings in business.
Social Media Marketing Tied to Leads, Not Likes
We plan, create and manage social content that keeps your business top of mind, starts real conversations and points people to a clear next step. And we treat comments and messages like the leads they often are.
- Buttered Marketing
- Free tool inside
- Plugs into The Buttered System
- 9 deliverables
Quick answer
What is social media marketing?
Social media marketing is using platforms like Facebook, Instagram, LinkedIn and TikTok to build awareness, trust and demand for your business. Buttered Business plans your strategy, creates and schedules content, manages comments and messages, and runs paid social, then measures success by leads and sales instead of likes and follower counts.
At a glance
| What it is | Strategy, content and community management for Facebook, Instagram, LinkedIn and TikTok, tied to leads and sales, not likes. |
|---|---|
| Part of | Buttered Marketing |
| What’s included | 9 deliverables, itemized below |
| Best for | Nonprofits, Political Campaigns, Private Schools, Home Builders, Home Services |
| Free tool | How Buttered Is Your Business? (Marketing Assessment) |
| Follow-up | Plugs into The Buttered System |
| Pricing | Custom quote, with exact pricing in writing before you commit |
If This Sounds Familiar, Keep Reading
Be honest: how many of these are happening in your business right now?
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Dry spot #2
No time to keep up
Every platform wants fresh content, and running your business always wins the fight for your time.
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Dry spot #3
Messages that slip through
Comments and DMs from interested people sit unanswered for days.
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Dry spot #4
Vanity metrics
Reports show reach and likes, but nobody can tell you how many leads came from social.
Every one of these has a fix, and it starts with seeing your own numbers.
Take the Free QuizDry Toast vs. Buttered
Here’s what changes with Social Media Marketing done right and connected to your follow-up.
Dry Toast
- Posting when you remember
- Generic stock graphics
- Messages left unanswered
- Boosting posts at random
- Reports full of likes and reach
Better with Butter
Buttered
- A steady calendar tied to your offers
- On-brand graphics and short videos
- Comments and messages answered with a next step
- Paid social aimed at real buyers
- Reports tied to leads and appointments
What You Get, and What It Means for You
Features are nice. Outcomes pay the bills.
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A plan for each platform
Focus on the platforms your buyers use, with a posting rhythm you can sustain.
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Content made for you
Graphics, captions and short videos in your brand voice, created and scheduled for you.
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Conversations, answered
Comments and messages get timely replies, and buying questions get a clear next step.
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Paid social aimed at buyers
Boosts and campaigns aimed at real prospects, with tracking back to leads.
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Reports that mean something
Leads, clicks to your site and booked appointments, alongside the engagement numbers.
How It Works, Step by Step
No mystery and no black box. Here’s exactly what happens after you say go.
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Step 1: Review
Audit your current profiles, audience and competitors, and pick the platforms worth your time.
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Step 2: Plan
Set goals, content themes and a posting calendar tied to your services and offers.
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Step 3: Create
Produce graphics, captions and short videos, with your approval before anything posts.
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Step 4: Engage
Publish, reply to comments and messages, and route buying questions to your team or booking link.
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Step 5: Measure
Report monthly on leads, site visits and engagement, and adjust the plan.
Everything Included With Social Media Marketing
Here’s the work, itemized like a diner receipt, so you know exactly what you’re getting.
9 items, zero mystery ingredients
The Social Spread
- Social media strategy and platform plan
- Profile optimization for each platform
- Monthly content calendar
- Branded graphics, captions and short-form video
- Scheduling and publishing
- Comment and message management
- Paid social campaigns and boosted posts
- Link tracking from social to your website
- Monthly reports tied to leads and booked appointments
Total Fully buttered
Exact scope and pricing in writing before you commit.
Why It Matters Now
Independent research on how buyers behave, and what slow or invisible marketing costs.
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37%
of 2,241 U.S. companies responded to a web lead within an hour, and 23% never responded at all
Independent industry research — not Buttered Business client results. Tap a source to read the study.
Don’t Take Our Word for It. Take Theirs.
We could tell you we’re great. You’d expect us to. So here are our clients, in their own words.
For all your marketing needs, Sublime Digital Marketing and Ken Henderson to the rescue!
Everyone quoted here worked with founder Ken Henderson when his agency was called Sublime Digital Marketing Group. Same founder, new name. Quotes are excerpts, exactly as given. Results vary by business.
On this page 8 sections · 4 min read
Get Buttered!
A free call with a real human. We listen first, then tell you honestly whether and how we can help.
Book My Free Strategy CallThe full scoop
What Does Social Media Marketing Do for a Business?
Social media marketing keeps your business visible, trusted and top of mind with the people most likely to buy. Done well, it also starts conversations that turn into leads. Done poorly, it's a time sink that produces likes and little else.
The Social Spread is how Buttered Business manages social media with a business goal in mind. We plan, create and publish content, manage comments and messages, and run paid social, then report on leads and booked appointments, not just reach.
Why Most Business Social Media Falls Flat
Most small businesses treat social media as a posting chore. Content goes out when someone has time, it isn't tied to an offer, and nobody watches the messages closely. Interested people ask a question in a comment or DM, wait, and move on.
Speed matters for every inquiry, including the ones that arrive on social. When researchers sent web leads to 2,241 U.S. companies, only 37% responded within an hour, and 23% never responded at all. A buying question in your inbox deserves the same urgency as a form fill.
The fix isn't posting more. It's posting with purpose, answering fast and giving people an easy next step.
Which Platform Does What
| Platform | Often a fit for | What tends to work |
|---|---|---|
| Local services, community groups, nonprofits, campaigns | Events, offers, reviews, local groups and paid lead campaigns | |
| Builders, schools and businesses with strong visuals | Photos, reels, stories and before-and-after posts | |
| Law firms, professional services and B2B | Expertise, team stories and helpful articles | |
| TikTok | Brands with personality and a younger audience | Short, real, behind-the-scenes video |
| YouTube | Any business that can teach or show its work | How-to videos, walkthroughs and customer stories |
This is a starting point, not a rule. We confirm the mix by looking at where your buyers actually spend time.
How We Do It
Pick the right platforms
We review your current profiles, your audience and your competitors, then focus on the platforms your buyers actually use. Facebook, Instagram, LinkedIn and TikTok each reach different people in different moods. Spreading too thin across all of them usually means doing none of them well.
Plan content around your offers
Your calendar mixes helpful tips, behind-the-scenes moments, proof from real customers (shared with permission) and clear offers. Every few posts give people a reason to visit your site, call or book.
Create content that looks like you
We design graphics, write captions and edit short videos in your brand voice. Real photos and clips from your jobs, events and team beat stock images, so we'll show you easy ways to capture them. Our content creation team keeps your social voice consistent with your website and emails.
Answer comments and messages
We reply within guidelines you approve, answer common questions and send buying questions to your team or booking link. Complaints and sensitive issues go straight to you. If you also want an assistant answering website questions after hours, see AI chatbots.
Use paid social on purpose
Organic reach has limits. Targeted paid social campaigns put your best content and offers in front of the right audience, and reach people who visited your site but didn't get in touch. Organic posts build trust with people who already follow you. Paid social finds new people who match your best customers. Most businesses need a little of both, and we'll tell you honestly how to split the budget.
Measure what matters
We track clicks from social to your site, leads and booked appointments, alongside engagement. Then we do more of what works and drop what doesn't.
Who It's For
- Nonprofits that need to share their impact, recruit volunteers and keep donors engaged between appeals.
- Political campaigns that need fast, consistent messaging, with paid-for-by disclaimers wherever the rules require them.
- Private schools that want families to see campus life long before the open house.
- Home builders and home service companies with new communities, before-and-after photos and happy customers to show off.
It's probably not for you if you want follower counts for their own sake, or you expect social media alone to replace the rest of your marketing. It works best as one part of the system.
What We Won't Promise
We won't promise viral posts, a set number of followers or overnight results. Platforms change their algorithms often, and nobody controls them. We will promise a consistent presence, content you're proud of, timely replies and reports that connect social activity to real business.
Where Social Media Fits
Social media powers The Sizzle, the attract step of The Buttered System, and supports Stay Golden by keeping past customers engaged and sharing. It pairs well with reputation management, because reviews and social proof work together. See what we share on our Follow the Butter page, or take the free How Buttered Is Your Business? quiz to see how your whole marketing stacks up.
Keep reading: Speed to Lead: Why the First 5 Minutes Decide Your Sale, on our Marketing Wisdom blog.
Social Media Marketing for These Industries
Each industry has its own rules and buying cycle. Pick yours to see the playbook built for it.
Straight Answers About Social Media Marketing
No jargon, no runaround. If your question isn’t here, ask a real human.
Still chewing on something?
Ask a real human. We answer in plain English and never send you down a jargon rabbit hole.
Which social media platforms should my business be on?
The ones your buyers actually use, and no more than you can keep up with. Local service businesses and builders often focus on Facebook and Instagram, professional firms on LinkedIn, and some brands on TikTok. We'll recommend a mix after reviewing your audience and goals.
How often should I post?
Consistency matters more than frequency. A steady rhythm you can keep beats a burst of daily posts followed by weeks of silence. We'll set a cadence based on your platforms, budget and goals.
Do you respond to comments and messages?
Yes, if you'd like us to. We reply within guidelines you approve, answer common questions and send buying questions to your team or booking link. Sensitive issues and complaints go straight to you.
Can social media really bring in leads?
Yes, when it's set up for it. Clear offers, links to focused landing pages, paid social aimed at the right audience and quick replies to messages turn attention into inquiries. We track those leads so you can see what social produces.
Do you create the content, or do I need to send it?
We create it: graphics, captions and short videos. Real photos and clips from your jobs, events and team make content stronger, so we'll show you simple ways to capture them. You approve everything before it posts.
How much does social media management cost?
It depends on the number of platforms, how much content we create, whether we manage comments and messages, and your paid social budget. You'll see the exact price in a written proposal before you decide.
Can you manage social media for a political campaign or nonprofit?
Yes. Campaign content needs paid-for-by disclaimers where the rules require them, and nonprofit content needs honest impact claims. We plan around those rules, and you approve every post before it goes live.
Get an Honest Look at Your Social Media
Book a free strategy call and we'll review your profiles, recent posts and how you handle messages, then tell you what we would keep, cut and start. Not sure where social fits yet? Take the free marketing assessment quiz first.
Free. No obligation. No credit card. We never sell your information.
+100 Butter Points for running your audit
Not ready for either? Try the free How Buttered Is Your Business? (Marketing Assessment)
P.S. Scroll through your last ten posts. If none of them asks for a call, a booking or a message, that’s the first thing we’d change.
Prefer to talk to a human?