Dry spot #1
Too many words
A sign that tries to say everything says nothing to someone driving past.
Banners and Signs People Can Read From the Street
Vinyl banners, yard signs and event signage designed for distance and speed. Big, bold and simple, with a tracked QR code where people can stop and scan, so you know which sign brought them in.
- Buttered Printing
- Free tool inside
- Plugs into The Buttered System
- 7 deliverables
Quick answer
What makes a good business sign or banner?
A good sign or banner can be read in a couple of seconds from where your audience actually is: a passing car, a sidewalk or across a room. Buttered Business designs and prints vinyl banners, yard signs and event signage with large, high-contrast type, one message and, where people can stop, a QR code to a tracked page.
At a glance
| What it is | Vinyl banners, yard signs and event signage designed to be read in a glance from the street, the sidewalk or across the room. |
|---|---|
| Part of | Buttered Printing |
| What’s included | 7 deliverables, itemized below |
| Best for | Political Campaigns, Home Builders, Private Schools, Nonprofits, Home Services |
| Free tool | Build Your Marketing Stack |
| Follow-up | Plugs into The Buttered System |
| Pricing | Custom quote, with exact pricing in writing before you commit |
If This Sounds Familiar, Keep Reading
Be honest: how many of these are happening in your business right now?
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Dry spot #2
Unreadable from the road
Thin fonts, low contrast and small phone numbers disappear at a distance.
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Dry spot #3
Faded or flimsy
A sun-bleached banner or a bent yard sign says more about your business than you want it to.
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Dry spot #4
Signs that break local rules
Placement and permit rules vary by city, and a removed sign is money thrown away.
Every one of these has a fix, and it starts with seeing your own numbers.
Build My PlanDry Toast vs. Buttered
Here’s what changes with Banners & Signs done right and connected to your follow-up.
Dry Toast
- A paragraph of text no one can read at speed
- Thin type and low contrast that vanish at a distance
- Faded, flimsy materials
- No way to tell which sign worked
Better with Butter
Buttered
- One message, readable in a glance
- Big, high-contrast type sized for distance
- Materials chosen for indoor or outdoor use
- Tracked QR codes on signs people can approach
What You Get, and What It Means for You
Features are nice. Outcomes pay the bills.
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Built for distance
Large type, strong contrast and one message, sized to where people will see it.
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Made for outdoors
Vinyl banners and yard signs designed to handle sun, wind and weather.
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On-brand everywhere
Your colors and logo, consistent from your banner to your business cards.
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Tracked where it counts
QR codes on signs people can walk up to, linked to tracked pages.
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Ready for events
Signage for grand openings, open houses, fundraisers and campaign events.
How It Works, Step by Step
No mystery and no black box. Here’s exactly what happens after you say go.
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Step 1: Where and how far
We start with where the sign goes and how far away people will be when they read it.
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Step 2: Design
We design for that distance with one message and your brand, then send a proof.
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Step 3: Print
We print on material suited to the job, indoor or outdoor, in the size you need.
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Step 4: Place and track
You put it up with our placement tips, and QR responses flow into your follow-up.
Everything Included With Banners & Signs
Here’s the work, itemized like a diner receipt, so you know exactly what you’re getting.
7 items, zero mystery ingredients
The Big Spread
- Message and size plan based on viewing distance
- Custom design matched to your brand
- Digital proof before printing
- Printing on material suited to indoor or outdoor use
- Optional QR code linked to a tracked page
- Space for required disclaimers on political signs
- Placement tips, including a reminder to check local sign rules
Total Fully buttered
Exact scope and pricing in writing before you commit.
Don’t Take Our Word for It. Take Theirs.
We could tell you we’re great. You’d expect us to. So here are our clients, in their own words.
For all your marketing needs, Sublime Digital Marketing and Ken Henderson to the rescue!
Everyone quoted here worked with founder Ken Henderson when his agency was called Sublime Digital Marketing Group. Same founder, new name. Quotes are excerpts, exactly as given. Results vary by business.
On this page 10 sections · 4 min read
Get Buttered!
A free call with a real human. We listen first, then tell you honestly whether and how we can help.
Get My Sign QuoteThe full scoop
A Sign Has About Two Seconds
A sign works when someone can read it in a glance from where they actually are: a passing car, a sidewalk or across a crowded room. Most people won’t stop to study it. That one fact drives every design decision we make, from the number of words to the size of the letters.
We design and print vinyl banners, yard signs and event signage built for distance and speed. Big, bold and simple, with a tracked QR code where people can walk up and scan, so you know which sign brought them in.
The Rules of a Readable Sign
- One message. “Grand Opening Saturday” beats a list of everything you sell.
- Big, simple type. Bold, clean letters read at a distance. Script and thin fonts don’t.
- Strong contrast. Dark on light or light on dark, never mid-tone on mid-tone.
- Your name or logo. Big enough to recognize, small enough to leave room for the message.
- One way to respond. A short web address, a phone number or a QR code, depending on whether people can stop.
Banners, Yard Signs and Event Signage
Vinyl banners are the workhorse for storefronts, fences, grand openings and events. They’re made for outdoor use and hang with grommets or ties, so you can put them up quickly and take them down when the promotion ends.
Yard signs put your name in the neighborhood: job-site signs for contractors, “Now Enrolling” signs for schools, open house and directional signs for builders, and campaign signs for candidates.
Event signage covers tables, entrances, check-in areas and photo backdrops. Inside, people are closer and moving slower, so a QR code works well here.
Know the Rules Before You Plant a Sign
Cities, counties and homeowners associations set their own sign rules for size, placement and how long temporary signs can stay up, and some require permits. Check with your local planning or code office before you install. A sign that gets pulled for breaking a rule is money and attention wasted.
Political signs have extra requirements. Campaign signs need the correct “Paid for by” disclaimer. Federal rules come from the FEC, and state and local races follow state law. We leave room for the disclaimer in every campaign design. Your treasurer or counsel confirms the exact wording.
Track the Signs People Can Walk Up To
On a sign people can approach, like an entrance, an event table or a yard sign near a walkway, add a QR code that opens a tracked page. You’ll see which sign or event produced leads, and every lead flows into The Buttered System for fast follow-up. On signs read at speed, we skip the code and use a short, memorable web address instead.
How It Works
- Where and how far. You tell us where the sign goes and how far away people will be.
- Design. We design one clear message for that distance and send a proof.
- Print. We print in the size and material that suit the job.
- Place and track. You install it with our placement tips, and QR responses flow into your follow-up.
Choosing the Right Size
Size follows distance. A sign read from a passing car needs fewer words and far bigger letters than a sign read from a few steps away. Before we design, we ask three questions: where will the sign hang, how far away will most people be, and how fast will they be moving? The answers set the size, the number of words and whether a QR code makes sense. If space or local rules limit the size, we cut words before we shrink the type.
What We Won’t Promise
A sign can’t guarantee visitors. Where it stands, how many people pass it and what it offers decide that, and none of those are ours to promise. Our part is a sign that reads in a glance, material suited to where it’s going and tracking wherever people can stop and scan.
Who It’s For
A great fit for local businesses with a storefront or job sites, home builders with communities and model homes, private schools with enrollment seasons, nonprofits with events and campaigns that need name recognition fast.
Probably not for you if you need a permanent, illuminated building sign. That’s a job for a licensed sign fabricator and installer, and we’ll gladly design the artwork they produce from.
Want your signs to match the rest of your print? We keep your banners, window clings, flyers and business cards on one brand, so people recognize you whether they’re driving by or standing at your table.
Banners & Signs for These Industries
Each industry has its own rules and buying cycle. Pick yours to see the playbook built for it.
Straight Answers About Banners & Signs
No jargon, no runaround. If your question isn’t here, ask a real human.
Still chewing on something?
Ask a real human. We answer in plain English and never send you down a jargon rabbit hole.
How big should the text on my sign be?
Big enough to read from where people will actually be. A banner on a building seen from the road needs far larger letters than a table sign at an event. Tell us where it’s going and how far away viewers will be, and we’ll size the type and pick a layout that reads.
Do I need a permit for a banner or yard sign?
Sometimes. Cities, counties and homeowners associations set their own rules for size, placement and how long temporary signs can stay up, and some require permits. Check with your local planning or code office before you install. We’ll design within the limits you give us.
Can a sign have a QR code?
Yes, where people can stop and walk up to it: entrances, event tables, open houses and yard signs near walkways. On signs read from a moving car, skip the QR code and use a short web address or phone number instead.
Can you print political yard signs?
Yes. Campaign yard signs need room for the correct “Paid for by” disclaimer. Federal rules come from the FEC and state races follow state law. Placement rules also vary by city, so confirm the wording with your treasurer and the placement rules with your local election or code office.
Do you make signs for open houses and model homes?
Yes. Open house, directional and model home signs are a natural fit. For new home communities, we keep signs consistent with your community branding and can add a QR code that opens the community page or a tour booking calendar.
Will my banner hold up outdoors?
We print outdoor banners and yard signs on material made for outdoor use. How long they last depends on sun, wind and how they’re mounted. Tell us how long you need it to stay up and we’ll recommend a material that fits.
Get a Sign Quote
Tell us what kind of sign you need, where it’s going and how far away people will be. We’ll send a written quote and a design direction that reads at that distance.
Free. No obligation. No credit card. We never sell your information.
Not ready for either? Try the free Build Your Marketing Stack
P.S. If someone can’t read your sign in two seconds, it’s decoration. We design for the two seconds.
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