Dry spot #1
The neighbors don’t know you’re there
You just finished a job on the street. The house next door has the same needs and has never heard of you.
Door Hangers That Knock So You Don’t Have To
Put your offer right on the front doors of the neighborhoods you want. We design and print custom door hangers with one clear offer and a QR code to a tracked page, so every response flows straight into your follow-up.
- Buttered Printing
- Free tool inside
- Plugs into The Buttered System
- 8 deliverables
Quick answer
What is door hanger marketing?
Door hanger marketing means hand-delivering printed hangers to the front doors of homes or businesses in a chosen area. It works well for neighborhood services, events and local campaigns. Buttered Business designs and prints custom door hangers with a clear offer and a QR code to a tracked page, so responses go straight to follow-up.
At a glance
| What it is | Custom door hangers that put your offer on the front doors you choose, with a tracked QR code so every response reaches your follow-up. |
|---|---|
| Part of | Buttered Printing |
| What’s included | 8 deliverables, itemized below |
| Best for | Home Services, Political Campaigns, Home Builders, Nonprofits |
| Free tool | EDDM Cost & Postage Calculator |
| Follow-up | Plugs into The Buttered System |
| Pricing | Custom quote, with exact pricing in writing before you commit |
If This Sounds Familiar, Keep Reading
Be honest: how many of these are happening in your business right now?
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Dry spot #2
Flyers that blow away
Loose flyers slide off porches and land in gutters. A hanger stays where the owner will see it.
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Dry spot #3
No idea which streets worked
You covered six neighborhoods and got some calls. Which ones? Without tracking, the next drop is a guess.
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Dry spot #4
Mailbox mistakes
Stuffing unstamped pieces into mailboxes breaks federal law. Hangers belong on the door, not the box.
Every one of these has a fix, and it starts with seeing your own numbers.
Show Me My NumbersDry Toast vs. Buttered
Here’s what changes with Door Hangers done right and connected to your follow-up.
Dry Toast
- Loose flyers that blow off the porch
- No offer, just a logo and a phone number
- Pieces stuffed in mailboxes, against federal law
- No idea which streets responded
Better with Butter
Buttered
- A hanger that stays on the door
- One clear offer written for neighbors
- Delivered to the door, the right way
- Tracked QR codes by neighborhood
What You Get, and What It Means for You
Features are nice. Outcomes pay the bills.
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Front-door visibility
Your offer hangs where people look every time they come home.
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Street-level targeting
Choose the exact blocks, like the homes around a job you just finished.
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One offer, easy to act on
A clear headline, one reason to respond and one simple next step.
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Tracked by neighborhood
Unique QR codes per area show which streets produced leads.
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Fast follow-up
Responses go into The Buttered System, so interested neighbors hear back quickly.
How It Works, Step by Step
No mystery and no black box. Here’s exactly what happens after you say go.
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Step 1: Plan the areas
We map the streets you want to reach and decide whether each area gets its own tracked code.
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Step 2: Write and design
We write a neighbor-friendly offer, design the hanger and send a proof.
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Step 3: Print
We print in full color with a die-cut hole that slips over a doorknob.
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Step 4: Deliver and track
Your team or a distribution crew hangs them, and every scan or call flows into your follow-up.
Everything Included With Door Hangers
Here’s the work, itemized like a diner receipt, so you know exactly what you’re getting.
8 items, zero mystery ingredients
The Friendly Knock
- Neighborhood and route plan
- Offer, headline and call-to-action copy
- Custom two-sided door hanger design
- Digital proof before printing
- Full-color printing with a doorknob die-cut
- Unique QR codes per neighborhood on request
- Tracked landing page connected to The Buttered System
- Delivery checklist covering local rules and do’s and don’ts
Total Fully buttered
Exact scope and pricing in writing before you commit.
Don’t Take Our Word for It. Take Theirs.
We could tell you we’re great. You’d expect us to. So here are our clients, in their own words.
For all your marketing needs, Sublime Digital Marketing and Ken Henderson to the rescue!
Everyone quoted here worked with founder Ken Henderson when his agency was called Sublime Digital Marketing Group. Same founder, new name. Quotes are excerpts, exactly as given. Results vary by business.
On this page 10 sections · 4 min read
Get Buttered!
A free call with a real human. We listen first, then tell you honestly whether and how we can help.
Get My Door Hanger QuoteThe full scoop
Why Door Hangers Work
Door hangers work because they land in the one place every homeowner looks: their own front door. Unlike a loose flyer, a hanger stays put until someone picks it up. Unlike a postcard, you choose the exact streets, down to the block. For neighborhood businesses, that precision is the whole point.
We design and print custom door hangers with one clear offer and a QR code to a tracked page. So every hanger you deliver can turn into a lead you can follow up, not just a piece of paper someone glances at.
The Neighbor Effect
Here’s the classic play for home service pros: you finish a job, then hang a door hanger on the surrounding homes. Homes on the same street are often similar in age and design, so they tend to share the same problems. Your truck was just on their street, and now your offer is on their door. It’s timely, it’s local and it feels relevant instead of random.
The same idea works for builders announcing a new community nearby, schools inviting families to an open house and campaigns following up a canvass with a reminder of the candidate’s message.
What Makes a Door Hanger Get a Response
- A neighbor-first headline. Tell them why it matters to their home, not who you are.
- One offer. A free inspection, a seasonal tune-up or an open house invitation. One reason to respond beats a list of services.
- Proof you can stand behind. Real reviews used with permission, licenses and credentials.
- One next step. A QR code, a phone number you’ll actually answer or a short web address.
- A useful back side. Details, a checklist or a seasonal tip people might keep.
Deliver It the Right Way
Door hangers go on the door, never in or on the mailbox. Federal law prohibits putting unstamped mailable matter in a mailbox (18 U.S.C. § 1725). Local rules matter too. Some cities and homeowners associations restrict handbills or require permits, and “No Soliciting” signs deserve respect. We include a delivery checklist with every order, so your team knows the do’s and don’ts before they head out.
Want to reach every address in a neighborhood without walking it? Every Door Direct Mail lets USPS deliver your mailer to every address on the routes you choose. Many businesses use EDDM for broad coverage and door hangers for the streets that matter most.
Track Every Street
Give each neighborhood its own QR code or short web address. After a drop, you’ll see which streets produced responses and which didn’t, so the next drop goes where it pays. Every response flows into The Buttered System, which follows up by email, and by text when the person has agreed to texts, so an interested neighbor doesn’t wait until Monday to hear back.
How It Works
- Plan the areas. We map the streets you want and decide how to split tracking.
- Write and design. We write a neighbor-friendly offer, design both sides and send a proof.
- Print. After you approve, we print in full color with a die-cut hole that slips over a doorknob.
- Deliver and track. Your team or a distribution crew hangs them, and responses flow into your follow-up.
Timing Your Drops
Timing turns a good hanger into a well-placed one. Deliver right after a job on the street, a week before a seasonal need hits or a few days before an event. Avoid stormy days, when hangers get soaked or blown away. And plan to return: a second hanger to the same streets, with a fresh offer, gives neighbors another chance to notice you when the need is real.
What We Won’t Promise
We can’t tell you how many neighbors will call. That depends on the offer, the street and the timing, and nobody knows it until the hangers go out. We will write an offer worth answering, track each area you choose and help you aim the next drop at the streets that responded.
Who It’s For
A great fit for HVAC, plumbing, roofing, landscaping, cleaning and other home service businesses, local political campaigns, nonprofits running community events and home builders marketing to nearby neighborhoods.
Probably not for you if you don’t have anyone to deliver them and don’t want to hire a crew. In that case, EDDM may be the better fit, because USPS does the walking.
Not sure which mix of print fits your goals? The EDDM Cost and Postage Calculator shows what mailing the same neighborhoods would cost, so you can compare walking it with mailing it before you decide.
Keep reading: EDDM Postcards That Actually Get Calls, on our Marketing Wisdom blog.
Door Hangers for These Industries
Each industry has its own rules and buying cycle. Pick yours to see the playbook built for it.
Straight Answers About Door Hangers
No jargon, no runaround. If your question isn’t here, ask a real human.
Still chewing on something?
Ask a real human. We answer in plain English and never send you down a jargon rabbit hole.
Is it legal to put door hangers on doors?
Generally yes, but local rules vary. Some cities and homeowners associations restrict handbills or require permits, and you should respect “No Soliciting” signs. Never put a hanger in or on a mailbox. Federal law prohibits putting unstamped mailable matter in a mailbox (18 U.S.C. § 1725).
Door hangers or EDDM: which should I use?
Use EDDM when you want USPS to deliver to every address on a carrier route without walking it. Use door hangers when you want specific streets, like the homes around a job you just finished, or when you have people to deliver them. Many businesses use both.
Who delivers the door hangers?
You or a distribution crew you choose. We design, print and plan the areas with you, and we include a delivery checklist so every hanger lands on the door, not the mailbox. If you need help finding delivery in your area, ask and we’ll tell you what’s available.
What should a door hanger say?
Lead with why the neighbor should care, make one offer and give one next step. Contractors often mention the nearby job, like work just finished down the street. Add proof you can stand behind, such as real reviews used with permission, and keep the back for details.
How do I track door hanger results?
Give each neighborhood its own QR code or short web address that leads to a tracked page. You’ll see which streets produced responses, and every lead goes into The Buttered System for follow-up while the interest is fresh.
Do door hangers work for political campaigns?
Yes. Door hangers are a staple of local campaigns, especially when volunteers are already canvassing. Each hanger needs the correct “Paid for by” disclaimer. For federal races that means FEC rules, and for state and local races it means state law. Your treasurer or counsel should sign off on the wording.
Get a Door Hanger Quote
Tell us which neighborhoods you want to reach, roughly how many doors and what you want to offer. We’ll send a written quote and a plan for tracking each area.
Free. No obligation. No credit card. We never sell your information.
Not ready for either? Try the free EDDM Cost & Postage Calculator
P.S. The best time to knock on the neighbors’ doors is right after you’ve finished a job on their street.
Prefer to talk to a human?