Your breakdown
- Per week
- —
- Per month
- —
- Per year
- $77,805
Where the calls go each week:
Missed Call Revenue Calculator: How Much Is Melting Off Your Bottom Line?
In Invoca's 2026 home services benchmark, a person answered only 52% of inbound calls. Plug in your own numbers to see what unanswered calls could cost you in a year. No email required to see your result.
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Your call numbers
Revenue at risk each year
$77,805
That's about 29 potential customers a month who call and don't reach you.
65% Your answer rate
Your phones are in decent shape. The next leak is usually follow-up speed. Try the Speed-to-Lead Calculator.
That adds up. An AI voice agent or a missed-call text-back could recover a meaningful share of it.
This is likely one of your biggest leaks, and it's worth fixing first.
Gauge markers: Invoca 2026 home services, where a person answered 52% of all calls and 65% of calls over 15 seconds.
Your full breakdown
Revenue at risk each year$77,805
Your Number Is Ready. Want the Plan to Get It Back?
Your free Butter Report breaks the loss down by week and month, shows what an AI receptionist could recover at your numbers, compares it with the ad spend needed to replace those leads, and includes three ready-to-use missed-call text-back scripts.
- Weekly and monthly breakdown
- AI-answered recovery scenario
- Ad spend needed to replace lost leads
- Three missed-call text-back scripts
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Your full breakdown
If an AI voice agent answered every call
—a year you could win back
Assumes an AI agent picks up 100% of calls, day and night, and books at the share you set compared with your team.
What replacing those leads with ads would cost
— a year in search ads to replace about — missed leads
After-hours calls
—a year of that comes from after-hours calls
Check your call log for calls after closing time, then set the slider.
The next 12 months
Left alone, about $77,805 slips away over the next year. At your AI setting, about — of it could come back.
3 missed-call text-back scripts
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During business hours
Hi, this is [Name] at [Business]. Sorry we missed your call! What can we help with? Reply here, or call us back at [number].
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When the team is busy
Thanks for calling [Business]. We're with a customer right now. Want a call back in the next 15 minutes, or would you rather book a time here: [booking link]?
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After hours
Hi from [Business]! We're closed for the night, but your call matters. Reply with what you need and we'll text you first thing in the morning.
Send these only to people who just called you, and keep them about their request. Make sure your texting provider handles opt-outs (Reply STOP).
5 ways to stop the melt
Start with #1: in your numbers, unanswered calls are the biggest lever.
Start with #4: your booking rate is below the Invoca 2026 home-services benchmark of 45%.
Start with #2: a fast text-back raises the share of missed callers you win back.
- Answer live during business hours, and roll unanswered calls to a backup instead of voicemail.
- Turn on missed-call text-back so every missed caller hears from you right away.
- Cover nights and weekends with an AI voice agent or answering service that can book appointments.
- Ask every caller to book. In Invoca's 2026 benchmark, 55% of home-service businesses never asked.
- Review missed calls every week by hour and source, and staff the busiest times.
Answer every call, even at 2 a.m.
An AI voice agent and missed-call text-back pick up when your team can't, so the next caller talks to you instead of a competitor.
How we calculated this
The formula, in plain words
Yearly revenue at risk = calls per week × missed-call rate × lead rate × booking rate × (1 − win-back rate) × average job value × 52.
Example: a home services business with 50 calls a week
- Calls per week
- 50
- Missed-call rate
- 35%
- Lead rate
- 38%
- Booking rate
- 45%
- Win-back rate
- 0%
- Average job value
- $500
- 50 calls × 35% = 17.5 missed calls a week
- 17.5 × 38% = 6.65 missed leads a week
- 6.65 × 45% = 2.9925 lost jobs a week (about 3)
- 2.9925 × $500 = about $1,496 a week
About $1,496 a week, or about $77,800 a year in revenue at risk.
Calls per week and job value are example inputs. The percentages are the Invoca 2026 benchmark defaults.
Sources
Estimates for planning only; based on cited industry benchmarks. This is an estimate based on the numbers you entered. It's not a guarantee of results.
Popular with Home Services Law Firms Home Builders
Quick answer
How do you calculate the cost of missed calls?
Multiply your weekly calls by your missed-call rate, the share of callers who are real leads and the share of leads you'd normally book. Subtract the callers you win back, then multiply by your average job value and 52 weeks. That's your revenue at risk each year.
Four Quick Steps to Your Number
-
Enter your calls per week and your average job value.
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Set your missed-call rate, or tap a benchmark chip from Invoca or CallRail.
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Adjust the lead rate, booking rate and win-back rate if you know yours.
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See your yearly revenue at risk and your answer-rate gauge instantly.
How This Tool Does the Math
How we calculate missed-call revenue
This calculator estimates the revenue at risk when calls go unanswered. It follows each missed call down a simple funnel: was it a real lead, would you normally have booked it, and what is that job worth?
- Missed calls per week = calls per week × missed-call rate.
- Missed leads = missed calls × lead rate (the share of calls that are real sales opportunities).
- Lost jobs = missed leads × booking rate × (1 − the share of missed callers you win back today).
- Revenue at risk = lost jobs × average job value. We multiply by 52 for the year and by 52 ÷ 12 for the month.
Where the starting percentages come from
The defaults come from published call data, and you can replace every one. In Invoca's July 2026 home services benchmark, a person answered 52% of all inbound calls and 65% of calls longer than 15 seconds. Of answered calls, 38% were leads, and 45% of those leads converted on the call. Our default missed-call rate of 35% is the share of 15-second-plus calls a person didn't answer in that study.
CallRail's January 2025 small business report measured lower missed-call rates in some industries: 14% for home services and 28% for legal. The two studies define a missed call differently, so we show both as benchmark chips you can tap. The default job value is an example, not a benchmark. Use your own first-job revenue, not lifetime value.
What this estimate assumes
- Missed callers include the same share of real leads as answered callers.
- Missed callers who never reach you buy somewhere else. Some will call back, which is why the win-back field exists.
- You would book missed leads at your normal booking rate.
Treat the result as an upper-end estimate to guide a decision, not a forecast.
Ways to stop the melt
The fixes are usually simple: answer every call with an AI voice agent or live answering, send an automatic text-back seconds after a missed call, and route urgent calls straight to a person. Your full Butter Report compares an AI-answered scenario with today and shows what it would cost in ads to replace the lost leads, using LocaliQ cost-per-lead benchmarks.
Questions About This Tool
How the numbers work and what to do with them.
Still chewing on something?
Ask a real human. We answer in plain English and never send you down a jargon rabbit hole.
What counts as a missed call?
Any inbound call a person doesn't answer, including calls that go to voicemail, ring out or hang up while on hold. Count after-hours calls too, because those are often the ones nobody answers.
Where do the default percentages come from?
From Invoca's July 2026 home services benchmark: a person answered 52% of all calls and 65% of calls over 15 seconds, 38% of answered calls were leads and 45% of leads converted on the call. CallRail's 2025 report is offered as an alternative missed-call rate.
Is this number guaranteed?
No. It's an estimate from the numbers you enter. It assumes missed callers who never reach you buy elsewhere, and some will call back, so treat it as an upper-end estimate.
How do I find my real missed-call rate?
Check your phone system or call-tracking log for unanswered and abandoned calls over the last month. If you can't see it, that's a sign worth fixing: call tracking makes this number visible.
How can I stop missing calls?
Answer every call with an AI voice agent or live answering, send an automatic text-back seconds after a missed call, and route urgent calls to a person. Most businesses use a mix: people during the day, automation after hours and during rushes.
Why do you ask for first-job value instead of lifetime value?
To keep the estimate conservative. A customer who comes back is worth more, and the Lead Value Calculator shows lifetime value if you want the bigger picture.
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P.S. Every tool shows its formula and sources, so you can check our math before you trust it.