Website Wizardry
Website Design & Development
Fast, mobile-first websites built to turn visitors into calls, form leads and bookings, with SEO and follow-up built in.
Marketing, AI, Print & Launch. One System.
One team, one plan and one follow-up system. Hire a single service or the whole stick, and every lead you earn gets a fast answer. Free audit. No obligation. Exact pricing in writing before you commit.
- Marketing
- AI & Automation
- Printing
- Launch
Quick answer
What does Buttered Business do?
Buttered Business is a marketing, AI automation, printing and business launch agency that helps businesses generate leads, follow up automatically with The Buttered System, and grow. Services are grouped into four pillars: Buttered Marketing, Buttered AI, Buttered Printing and Buttered Launch. You can hire one service or connect several.
At a glance
| Services | 25 services in 4 pillars |
|---|---|
| Pillars | Buttered Marketing, Buttered AI, Buttered Printing, Buttered Launch |
| Industries | Home Builders, Home Services, Law Firms, Nonprofits, Political Campaigns, Private Schools |
| Free tools | 12 free tools |
| Follow-up | Every service plugs into The Buttered System |
| Service area | Nationwide (USA) · Sacramento & Rancho Cordova, CA |
| Founder | Ken Henderson |
| Pricing | Custom quote, with exact pricing in writing before you commit |
Four Pillars. One System.
No more juggling five vendors who don't talk to each other. Everything we build can plug into the same follow-up system, so nothing you buy works alone.
Buttered Marketing
Get found, get chosen, get the call.
Websites, SEO, ads, content and social media that put your name in front of the right people and give them a reason to act.
Explore Marketing
8
services
Butter-Smooth SEO
Search Engine Optimization (SEO)
Get found on Google, Google Maps and in AI answers with technical, local and AI search optimization that builds lasting visibility.
The Lead Magnet
Lead Generation
Multi-channel campaigns that attract qualified prospects, then hand every lead to The Buttered System for automatic follow-up.
Digital Domination
Digital Advertising (PPC & Paid Social)
Google Ads, Local Services Ads and Meta campaigns managed for cost per lead, with conversion tracking and automatic lead follow-up.
The Content Kitchen
Creative Content Creation
Copy, articles, graphics and video that answer real customer questions, earn attention and give people a reason to act.
The Social Spread
Social Media Marketing
Strategy, content and community management for Facebook, Instagram, LinkedIn and TikTok, tied to leads and sales, not likes.
Golden Reviews
Reputation & Review Management
Honest review requests to every customer, fast responses and a fresh Google profile, with no review gating and no fake reviews.
The Nurture Drip
Email & SMS Marketing
Consent-based email and text campaigns that follow up, remind and bring customers back, with STOP handling and quiet hours built in.
Buttered AI
Your best team member never sleeps.
AI voice agents, chatbots, personalized AI video and workflow automation that answer, qualify, book and follow up around the clock, in your brand's voice.
Explore AI & Automation
6
services
The 2 A.M. Receptionist
AI Voice Agents (Inbound & Outbound)
Inbound and outbound AI voice agents that answer every call, qualify callers, book appointments and follow up with consenting leads, 24/7.
Chat That Converts
AI Chatbots
Website AI chatbots trained on your business that answer questions, capture contact details, qualify leads and book appointments 24/7.
Busywork Be Gone
Process Automation
AI workflows that connect your tools and automate follow-ups, data entry, onboarding and reporting, so your team can focus on real work.
Videos That Personalize Themselves
Automated AI Videos
Personalized AI videos sent automatically after a form, call or inquiry, plus AI avatar videos for your brand. Every one labeled AI-generated.
The Follow-Up Engine
The Buttered System
Our signature follow-up engine: an automatic first reply for every lead, then video, nurture and (with consent) AI voice touches until they book or opt out.
The Pipeline Polish
CRM & Pipeline Setup
One CRM for every lead, with clean pipeline stages, tags and automations, so every inquiry has an owner and a next step.
Buttered Printing
Marketing they can hold in their hands.
Business cards, flyers, EDDM postcards, window clings, door hangers and signs designed to get picked up, kept and acted on. Every piece can carry a QR code to a tracked page.
Explore Printing
6
services
The Golden Handshake
Business Cards
Custom business cards with crisp text, vivid color and a premium feel, designed to make your first impression unforgettable.
Hot Off the Press
Flyers
Custom flyers with one clear offer and a tracked next step, printed on premium stock in vivid color for events, launches and promotions.
Every-Door Spread
Every Door Direct Mail (EDDM)
Reach every household on the USPS routes you choose, no mailing list needed. We design, print and bundle EDDM mailers to USPS requirements.
Storefront Shine
Window Clings
Full-color, removable window clings that turn storefront glass into a billboard for promotions, events, hours and everyday branding.
The Friendly Knock
Door Hangers
Custom door hangers that put your offer on the front doors you choose, with a tracked QR code so every response reaches your follow-up.
The Big Spread
Banners & Signs
Vinyl banners, yard signs and event signage designed to be read in a glance from the street, the sidewalk or across the room.
Buttered Launch
Start strong. Grow stronger.
Business formation, EIN and startup documents, business credit building, banking and merchant accounts, and practical consulting to launch right the first time.
Explore Launch
5
services
Fresh-Churned Formation
Business Formation
LLC, corporation and nonprofit formation in all 50 states, with name checks, state filing, EIN registration and essential startup documents.
The Golden Foundation
Business Credit
A step-by-step plan to build a business credit profile in your company’s name, from foundation to funding readiness. Lenders decide.
Butter-Smooth Payments
Banking & Merchant Accounts
Guided setup for your business bank account, merchant services and online payments, so customers can pay you from day one.
Clarified Strategy
Business Consulting
Practical consulting to validate your idea, structure operations, price and market your offer, and grow without costly mistakes.
The Credit Primer
Personal Credit Education
Free education on how personal credit affects business funding: what drives your score, how to check your reports and habits that keep you lender-ready.
Buttered Launch is not a law firm or accounting firm and doesn't provide legal or tax advice. Lenders make all credit and lending decisions.
The Buttered System Ties It All Together
Your website, ads, phones, print and inbox feed one system that answers new leads fast and keeps following up until they book, buy or tell you no thanks.
Five connected steps that get you found, capture every lead and follow up automatically, so no customer slips through the cracks.
- 01 Attract The Sizzle Get found where buyers are looking.
- 02 Capture The Skim Turn visitors into real names and numbers.
- 03 Follow-Up The Spread Answer in seconds. Then keep following up.
- 04 Convert The Melt Turn conversations into booked appointments and signed deals.
- 05 Retain Stay Golden Keep customers coming back and bringing friends.
37%
In an audit of 2,241 U.S. companies, only 37% responded to a web lead within an hour, and 23% never responded at all.
From First Call to Fully Buttered
A simple path with no pressure at any step.
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Step 1
Get your free audit
See your Butter Score, your top issues and where leads are leaking. It's yours to keep.
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Step 2
Talk it through
A free 15-minute call. We listen first, then tell you honestly whether and how we can help.
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Step 3
Get a written plan
The services that fit your goals, the order to do them in, and exact pricing in writing.
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Step 4
We build and connect
Your website, campaigns, AI agents and print connect to The Buttered System, and we test before anything touches a real lead.
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Step 5
Track what matters
Reporting on calls, leads and booked appointments, so you always know what your money is producing.
Belly Up to the Butter Bar
Free tools that show you, in your own numbers, what’s working and what’s leaking. Most take about a minute, and you’ll see your result without giving us your email.
The Butter Score
Free Website Audit
Score your site from 0 to 100 on lead capture, SEO, speed, AI search readiness and security, with a fix-first list in plain English.
The Butter Stack Builder
Build Your Marketing Stack
Pick your goals and see which services fit: website, SEO, ads, AI follow-up, print or launch, each with a one-line reason.
The Melted Money Calculator
Missed Call Revenue Calculator
See how much revenue missed calls may cost you each year, based on your own call volume, booking rate and job value.
The Busywork Melter
AI Automation Savings Calculator
Estimate the hours and payroll dollars your team could save each year by automating follow-up, scheduling, data entry and reporting.
The Return on Butter Calculator
Marketing ROI Calculator
Compare cost per lead, cost per customer, ROAS and ROI for every channel you pay for, side by side, from your real numbers.
Spread the Butter
EDDM Cost & Postage Calculator
Estimate your Every Door Direct Mail cost from households, drops and current USPS postage, plus the response rate you need to break even.
The Numbers Behind the Butter
Running totals from founder Ken Henderson’s client work, as reported by Ken.
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6.5K+
Leads generated
Source: Owner-reported
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99+
Businesses served
Source: Owner-reported
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$5.5M+
Revenue generated for clients
Source: Owner-reported
Owner-reported totals, not independent research. Your results will depend on your market, your offer and how fast you follow up.
Don’t Take Our Word for It. Take Theirs.
We could tell you we’re great. You’d expect us to. So here are our clients, in their own words.
For all your marketing needs, Sublime Digital Marketing and Ken Henderson to the rescue!
...Working with Ken has been awesome, it has blown up the Invictus Foundation which is my non profit in the 916...
Everyone quoted here worked with founder Ken Henderson when his agency was called Sublime Digital Marketing Group. Same founder, new name. Quotes are excerpts, exactly as given. Results vary by business.
Service Questions, Answered
Plain answers to what owners ask before they pick a service. Don’t see yours? Ask a real person.
Still chewing on something?
Ask a real human. We answer in plain English and never send you down a jargon rabbit hole.
Can I hire just one service?
Yes. Every service is available on its own. We'll show you how it could connect to The Buttered System later, so nothing you buy now is wasted.
How do I know which service I need first?
Start with your biggest leak. The free website audit and the Build Your Marketing Stack tool match your goals and what you already have to the services that fit, with a reason for each pick.
How much do your services cost?
Pricing depends on what you need. You'll get exact pricing in writing before you commit to anything, and the audit and free tools cost nothing.
Do you work with my industry?
We focus on home builders, home services, law firms, nonprofits, political campaigns and private schools, and The Buttered System works anywhere leads come in and follow-up matters.
Find Out Where Your Leads Are Leaking
Run your free website audit. You'll see how your site performs, how ready it is for Google and AI search, and what to fix first. Use it with us or without us.
Free. No obligation. No credit card. We never sell your information.
+100 Butter Points for running your audit
Not ready for either? Build My Marketing Stack Try a free calculator
P.S. Not sure where to start? The Build Your Marketing Stack tool takes about a minute and explains every recommendation.
Prefer to talk to a human?