Estimate your Every Door Direct Mail postage from households and drops at the current USPS retail rate, add your print costs, and see how many jobs it takes to break even.
Your mailing
Your print and prep costs
Have a print quote? Enter it for a complete total. Leave these at $0 for a postage-only estimate.
What a job is worth
Estimated campaign cost
$1,040
For 4,000 pieces, including $1,040 in postage.
Postage only. Add your print quote for the full total.
To break even
You need 3 jobs, a 0.3% response rate.
That's about 12 responses, or 1 for every 333 pieces you mail.
Enter a job value and a close rate above zero to see what it takes to break even.
EDDM Retail requires at least 200 pieces per mailing. Add routes to reach the minimum.
USPS accepts up to 5,000 EDDM Retail pieces per day per ZIP Code. Spread a drop this size over at least — days, or across several ZIP Codes.
Break-even jobs = total cost ÷ job value, rounded up. Break-even response rate = those jobs ÷ (pieces × close rate). There is no reliable public EDDM response benchmark, so we show what you need, not a guess.
Your free estimate itemizes postage, printing, design and prep, and adds our 7-point postcard checklist, a drop schedule and a tracked QR code setup so you can measure every response.
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Postage is the USPS EDDM Retail rate as of October 12, 2026. USPS sets postage and can change it. Printing, design and prep are the numbers you entered; final pricing is confirmed in your quote.
At this response rate the mailing costs more than it brings in. A stronger offer, a tighter route or a higher-value service changes the math.
At this response rate the mailing pays for itself. Track real responses with a QR code and a dedicated number to see if it holds.
Our suggestion: about three weeks apart, so each drop lands while the last one is still on the counter. Adjust it to your offer and season.
With real response numbers, the what-if above turns into a measured result for your next drop.
Put your name on every door
We design, print and bundle EDDM postcards to USPS specs, so your mailing is ready for the post office.
Pieces = households × drops. Postage = pieces × $0.26. Total = postage + printing + design + prep. Break-even jobs = total ÷ job value, rounded up. Break-even response rate = break-even jobs ÷ (pieces × close rate).
$1,040 in postage, and 3 jobs (a 0.3% response rate) to break even on postage. Add your print, design and prep costs for the full total.
Households, job value and close rate are example inputs. Postage is the USPS EDDM Retail rate as of October 12, 2026.
Estimates for planning only; based on cited industry benchmarks. Final pricing is confirmed in your quote. Postage is set by USPS and can change.
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Quick answer
EDDM Retail postage is $0.26 per piece for USPS Marketing Mail flats, per usps.com as of October 2026. Total cost = pieces × postage + printing + design + prep, where pieces = households on your routes × drops. EDDM Retail mailings need at least 200 pieces, with up to 5,000 per day per ZIP Code.
Enter the households on your chosen routes (look them up in the USPS EDDM Online Tool).
Choose how many drops you plan to mail.
Add your print, design and prep costs if you have a quote, or see postage only.
Enter your average job value and close rate to see your break-even point.
Every Door Direct Mail (EDDM) lets you send a postcard or flyer to every address on the USPS carrier routes you choose, without buying a mailing list. This calculator adds up the cost and shows how many jobs it takes to pay for it.
USPS lists EDDM Retail postage for USPS Marketing Mail flats at $0.26 per piece (usps.com, read October 12, 2026). EDDM Retail mailings need at least 200 pieces, and you can drop up to 5,000 pieces per day per ZIP Code. USPS changes prices from time to time, so the rate is stored with an "as of" date and updated when USPS changes it.
Look up household counts by route in the USPS EDDM Online Tool, then enter the total here. You can choose residential addresses only or every address on the route.
Print prices depend on size, paper, quantity and finish. If you have a print quote, enter it for a complete total. If you don't, the calculator shows a postage-only estimate, and we'll quote the printing on request.
We haven't found a reliable, current benchmark for EDDM response rates, so we won't make one up. Instead, the calculator tells you the response rate you'd need to break even. If that number looks easy to beat for your offer and your neighborhood, the campaign is worth testing. Put a QR code to a tracked page on every piece, and you'll measure the real response instead of guessing.
Your full estimate itemizes every cost and adds a 7-point postcard checklist and a drop schedule.
How the numbers work and what to do with them.
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Ask a real human. We answer in plain English and never send you down a jargon rabbit hole.
Every Door Direct Mail is a USPS service that delivers your postcard or flyer to every address on the mail carrier routes you choose. You don't need a mailing list or names and addresses on each piece.
USPS lists EDDM Retail postage for USPS Marketing Mail flats at $0.26 per piece (usps.com, read October 12, 2026). USPS changes prices from time to time, so we show the date with the rate.
EDDM Retail mailings need at least 200 pieces, and you can drop up to 5,000 pieces per day per ZIP Code.
Use the USPS EDDM Online Tool to pick routes on a map and see household counts. You can choose residential addresses only or every address on the route.
We haven't found a reliable, current benchmark, so we won't guess. Instead, the calculator shows the response rate you need to break even. Put a QR code to a tracked page on every piece to measure your real response.
Only if you enter a print quote. Print prices depend on size, paper, quantity and finish. Without a quote, you see a postage-only estimate, and we'll quote the printing on request.
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