Dry spot #1
Blank-page paralysis
You know you should publish, but there's never time, so the blog's last post is two years old.
Content That Connects, Captivates and Converts
From website copy and articles to graphics and short videos, we create content that answers your customers' real questions and gives them a reason to call. It's written for people first and structured so search engines and AI assistants can quote it.
- Buttered Marketing
- Free tool inside
- Plugs into The Buttered System
- 9 deliverables
Quick answer
What are content creation services?
Content creation services plan, write and produce the material that markets your business: website copy, blog articles, emails, graphics and video. Buttered Business creates answer-first content built around your customers' real questions, written to persuade readers and structured so search engines and AI assistants can understand and cite it.
At a glance
| What it is | Copy, articles, graphics and video that answer real customer questions, earn attention and give people a reason to act. |
|---|---|
| Part of | Buttered Marketing |
| What’s included | 9 deliverables, itemized below |
| Best for | Home Builders, Home Services, Law Firms, Nonprofits, Private Schools |
| Free tool | Marketing ROI Calculator |
| Follow-up | Plugs into The Buttered System |
| Pricing | Custom quote, with exact pricing in writing before you commit |
If This Sounds Familiar, Keep Reading
Be honest: how many of these are happening in your business right now?
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Dry spot #2
Content nobody reads
Generic posts written for algorithms don't answer the questions your buyers actually ask.
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Dry spot #3
Copy that describes but doesn't sell
Your pages list features but never give the reader a reason to act now.
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Dry spot #4
No plan behind it
Posts, videos and graphics go out at random, with no link to your offers or goals.
Every one of these has a fix, and it starts with seeing your own numbers.
Show Me My NumbersDry Toast vs. Buttered
Here’s what changes with Content Creation done right and connected to your follow-up.
Dry Toast
- Random posts with no plan
- Generic copy that sounds like everyone else
- Articles that bury the answer
- One-and-done content
- No idea which content brings in leads
Better with Butter
Buttered
- A calendar tied to your services and offers
- A clear, consistent brand voice
- Answer-first content that's easy to quote
- Every piece repurposed across channels
- Tracking from content to leads
What You Get, and What It Means for You
Features are nice. Outcomes pay the bills.
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Answers buyers want
Every piece starts with a real customer question and answers it in the first few sentences.
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Copy that moves people
Clear, specific, benefit-driven writing with a single call to action.
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Built to be cited
Answer-first structure, linked sources and clear facts make your content easy to quote.
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One consistent voice
The same brand voice across your website, emails, social posts and video.
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Create once, use everywhere
One article becomes social posts, an email and a short video script.
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Tied to results
Every piece links to an offer, and we track the leads it helps produce.
How It Works, Step by Step
No mystery and no black box. Here’s exactly what happens after you say go.
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Step 1: Research
Gather your customers' real questions from calls, emails, reviews and search data, and map them to your services.
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Step 2: Plan
Build a content calendar that ties each piece to a service, an audience and an offer.
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Step 3: Create
Write, design and produce each piece, with facts checked and sources linked.
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Step 4: Approve and publish
Review everything before it goes live, while we format, optimize and publish it.
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Step 5: Repurpose and measure
Turn each piece into social posts, emails and video, then track which topics bring in leads.
Everything Included With Content Creation
Here’s the work, itemized like a diner receipt, so you know exactly what you’re getting.
9 items, zero mystery ingredients
The Content Kitchen
- Content strategy and editorial calendar
- Website and landing page copywriting
- Answer-first blog articles and guides
- Email newsletters and nurture sequences
- Social media graphics and captions
- Short-form video scripts and editing
- Case study write-ups from real, permissioned client stories
- On-page SEO formatting and internal links
- A repurposing plan for every major piece
Total Fully buttered
Exact scope and pricing in writing before you commit.
Why It Matters Now
Independent research on how buyers behave, and what slow or invisible marketing costs.
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45%
of consumers use AI tools like ChatGPT for local business recommendations, up from 6% a year earlier
Source: BrightLocal Local Consumer Review Survey, 2026 (opens in a new tab)
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8%
of Google visits that showed an AI summary led to a click on a traditional result, versus 15% without one
Independent industry research — not Buttered Business client results. Tap a source to read the study.
Don’t Take Our Word for It. Take Theirs.
We could tell you we’re great. You’d expect us to. So here are our clients, in their own words.
For all your marketing needs, Sublime Digital Marketing and Ken Henderson to the rescue!
Everyone quoted here worked with founder Ken Henderson when his agency was called Sublime Digital Marketing Group. Same founder, new name. Quotes are excerpts, exactly as given. Results vary by business.
On this page 10 sections · 4 min read
Get Buttered!
A free call with a real human. We listen first, then tell you honestly whether and how we can help.
Book My Free Strategy CallThe full scoop
What Makes Content Worth Creating?
Good content answers a real question your buyer has, in a way that makes them trust you and want to take the next step. Everything else is decoration. That's true for a service page, a blog article, an email, a social graphic or a 60-second video.
The Content Kitchen is how Buttered Business creates that kind of content. We start with your customers' real questions, write in your voice and connect every piece to an offer, so content becomes a source of leads instead of a chore. Content is king, but only when it gives people a reason to act.
Why Answer-First Content Wins Now
People no longer find businesses only through a list of blue links. In BrightLocal's 2026 survey, 45% of consumers said they use AI tools like ChatGPT for local business recommendations, up from 6% a year earlier. Those tools build their answers from content across the web.
Clicks are also harder to earn. Pew Research Center found that Google users clicked a traditional result on 8% of visits that showed an AI summary, versus 15% without one. When fewer people click, the content that does get clicked or quoted has to be clear, specific and genuinely useful.
Content that gets to the point is easier for busy readers to skim, and easier for search engines and AI assistants to understand.
How We Do It
Start with real questions
We gather the questions your customers ask on calls, in emails, in reviews and in search. Those questions become your content plan, mapped to the services you most want to sell.
Write answer-first
Each piece answers the main question in its first few sentences, then adds detail, examples and proof. We use clear headings, short paragraphs and short, self-contained sentences for key facts, so readers and AI tools can pull out exactly what they need.
Persuade without the hype
Our copy follows direct-response basics: one reader, one message, one clear call to action and a real reason to act now. Specific details beat big adjectives. We skip the clichés and the filler.
Check the facts
Statistics come from named sources, with links and dates. Testimonials and case studies are real and used with permission. We never invent reviews, results or quotes, and the FTC's rule on consumer reviews and testimonials is one big reason why.
Create once, use everywhere
One strong article can become several social posts, an email, a short video script and a section of a service page. Repurposing gets more value from every hour and every dollar you put into content.
Measure and improve
We track which pieces bring in visits, calls and form leads, and which pages people read before they reach out. Then we make more of what works and retire what doesn't.
The Anatomy of an Answer-First Article
- A title that matches the question people actually ask, in their words.
- The answer in the first two sentences. No wind-up, no history lesson.
- Key takeaways as three to five short, quotable bullets.
- Question-style subheadings that mirror real follow-up questions.
- Proof: sourced statistics with dates, real examples and first-hand experience.
- A clear next step that links to the service or free tool that solves the problem.
Content for Every Stage of the Buying Decision
- Just looking: how-to guides, checklists and seasonal tips that earn attention and trust.
- Comparing options: pricing explainers, "this vs. that" articles and process walkthroughs that answer objections before a call.
- Ready to decide: service pages, case studies with permission, FAQs and offers that make the next step obvious.
What We Create
- Website and landing page copy that turns visitors into leads.
- Blog articles and guides that answer buying questions and support your SEO.
- Email newsletters and nurture sequences for email and SMS marketing.
- Graphics and captions for social media marketing.
- Short video scripts and edits. For videos personalized to each lead, see automated AI videos.
Who It's For
- Home builders who need community stories, floor-plan descriptions and buyer guides that keep long-cycle buyers engaged.
- Home service companies that want seasonal tips and service explainers that bring in local searches.
- Law firms, nonprofits and private schools that need accurate, trustworthy content written with their rules in mind.
- Owners who know content matters but never have time to make it.
It's probably not for you if you want hundreds of thin posts to game search engines. That approach tends to backfire, and we won't do it.
What We Won't Promise
We won't promise viral posts, or that any single article will rank or be cited by AI. No one controls that. We will promise content that's accurate, useful, on-brand and connected to an offer, published on a schedule you approve.
Where Content Fits
Content feeds The Sizzle, the attract step of The Buttered System, and supports every other step. It gives your ads something to say, your emails something worth opening and your sales team answers to send. Wondering whether your marketing pays for itself? Run your numbers with the free Marketing ROI Calculator.
Keep reading: How to Get Your Business Recommended by ChatGPT, Google AI Overviews and Perplexity, on our Marketing Wisdom blog.
Sources
- BrightLocal, Local Consumer Review Survey 2026 (opens in a new tab)
- Pew Research Center, Google users are less likely to click on links when an AI summary appears (2025) (opens in a new tab)
- Federal Register, FTC Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (2024) (opens in a new tab)
Content Creation for These Industries
Each industry has its own rules and buying cycle. Pick yours to see the playbook built for it.
Straight Answers About Content Creation
No jargon, no runaround. If your question isn’t here, ask a real human.
Still chewing on something?
Ask a real human. We answer in plain English and never send you down a jargon rabbit hole.
Will AI-generated content hurt my rankings?
Not because AI helped make it. Google's guidance focuses on whether content is helpful, reliable and made for people, however it's produced. Content made mainly to manipulate rankings is a problem either way. Every piece we create is reviewed for accuracy and approved by you before it goes live.
How often should my business publish new content?
Consistency beats volume. A steady schedule of genuinely useful pieces does more than a burst of thin posts followed by silence. We'll recommend a cadence based on your goals, budget and competition, then stick to it.
Do you write in my brand voice?
Yes. We study your website, emails, reviews and how you talk with customers, then write a short voice guide. You approve early drafts so we get the tone right, and every piece after that sounds like you.
What types of content do you create?
Website and landing page copy, blog articles, guides, email newsletters, social media graphics and captions, short video scripts and edited videos. For automated videos personalized to each lead, see our AI Videos service.
How do you make content that AI assistants cite?
We answer the main question in the first few sentences, use clear headings, state key facts in short, self-contained sentences and link to sources. Consistent facts about your business across the web help too. Nobody controls what AI tools cite, but this format gives you a strong chance.
How do you measure whether content works?
We track the visits, calls and form leads each piece helps produce, which topics bring in qualified traffic and which pages people read before they contact you. Then we create more of what works.
Can you turn our existing videos and articles into more content?
Yes. Repurposing is one of the most efficient uses of a content budget. One article can become several social posts, an email and a short video script, and one video can become clips, quotes and a blog post.
Get a Content Plan Built Around Your Buyers
Book a free strategy call. We'll look at the content you have, the questions your customers ask and the gaps worth filling first. Use the plan with us or without us.
Free. No obligation. No credit card. We never sell your information.
+100 Butter Points for running your audit
Not ready for either? Try the free Marketing ROI Calculator
P.S. Ask ChatGPT who you should hire for what you sell in your town. If your business isn’t in the answer, your free Butter Score shows whether AI search tools can even reach your site.
Prefer to talk to a human?