Built & Buttered
Home Builders
Turn online browsers into booked model-home tours with builder SEO, community pages and follow-up that lasts your whole sales cycle.
Real Clients. Real Words.
Watch clients of founder Ken Henderson talk about working with him, in their own words. No actors, no stock photos and no made-up reviews.
- On video
- In their words
- Nothing made up
Same founder, new name
Everyone quoted here worked with founder Ken Henderson when his agency was called Sublime Digital Marketing Group. Same founder, new name. Quotes are excerpts, exactly as given. Results vary by business.
The Numbers Behind the Butter
Totals reported by the owner, as first published on butteredmarketing.com.
-
6.5K+
Leads generated
Owner-reported results -
99+
Businesses served
Owner-reported results -
$5.5M+
Revenue generated for clients
Owner-reported results
Owner-reported results: these totals are reported by the owner and were first published on butteredmarketing.com. They have not been independently verified, and they are not a prediction of your results. What you get depends on your market, your offer and how fast you follow up.
Hear It Straight From Them
Short video endorsements recorded by clients. Press play on any card.
Everyone quoted here worked with founder Ken Henderson when his agency was called Sublime Digital Marketing Group. Same founder, new name. Quotes are excerpts, exactly as given. Results vary by business.
In Their Own Words
Quotes exactly as clients gave them, trimmed only where you see an ellipsis.
...Absolutely Fabulous, you've helped so much with my business...
...and have really taken us to the next level,...will help take your business to the next level...
...Best Decision We Made...
For all your marketing needs, Sublime Digital Marketing and Ken Henderson to the rescue!
...Working with Ken has been awesome, it has blown up the Invictus Foundation which is my non profit in the 916...
Testimonials reflect the experiences of the individual clients shown. Results vary by business, market and offer, and past results don't guarantee future results.
Case studies
Our case studies are still in the oven.
We only publish a case study when the client says yes and the numbers are documented: the starting point, what we built and what changed. Until then, the best proof is your own. Run a free audit and judge our thinking on your business.
Get My Free Butter ScoreDon't Just Take Their Word for It Either
Industries We Serve
Every industry page shows how The Buttered System adapts to that industry’s buyers, rules and numbers.
The Butter Wrench
Home Services
Answer every call, follow up on every estimate and earn more reviews, with local SEO, AI call answering and neighbor print for home service pros.
Law Firms
Answer every inquiry, follow up with prospects who reached out and get found in search and AI answers, built with attorney advertising rules in mind.
Nonprofits
Keep more first-time donors with mobile-friendly giving, Google Ad Grants help, automated thank-yous and print that does more with less staff time.
Political Campaigns
Reach voters with campaign websites, digital ads, consent-based texting, yard signs and EDDM mailers, with disclaimer boxes built into every piece.
The Honor-Roll Roll
Private Schools
Turn more inquiries into enrolled families with school websites, local SEO, admissions ads and automated follow-up from inquiry to tour to application.
What the Research Says About Speed
Independent studies, cited and linked, so you can read them yourself.
-
37%
In an audit of 2,241 U.S. companies, only 37% responded to a web lead within an hour, and 23% never responded at all.
-
7x
Companies that contacted a lead within an hour were nearly 7 times as likely to qualify it as companies that waited even one hour longer.
-
52%
A person answered only 52% of inbound calls to home service businesses, and 55% of those businesses don’t ask leads to buy or book the job.
Source: Invoca Home Services Lead Conversion Benchmarks, 2026 (opens in a new tab)
-
97%
97% of consumers read reviews for local businesses, and 89% expect business owners to respond to them.
Source: BrightLocal Local Consumer Review Survey, 2026 (opens in a new tab)
Independent industry research — not Buttered Business client results. Tap a source to read the study.
Skeptical? Good.
Straight answers to what owners ask after they’ve been burned before.
Still chewing on something?
Ask a real human. We answer in plain English and never send you down a jargon rabbit hole.
I've been burned by agencies before. Why would this be different?
You're right to be skeptical. That's exactly why we start with a free audit you keep, whether or not you hire us, so you can judge our thinking before you spend a dime. Once you're a client, we report on calls, leads and booked appointments, not vanity numbers.
How much does it cost?
It depends on which services and which steps of The Buttered System you need. You'll get exact pricing in writing before you commit to anything. The free website audit and the free tools cost nothing either way.
What's the catch with the free audit?
There isn't one. Your Butter Score and top issues show on screen with no email required. If you want the full report, we'll send it and invite you to a short call to walk through it. You can say no, and you keep the report either way.
Can you guarantee first-page rankings?
No, and you should be wary of anyone who does. Google itself says no one can guarantee a #1 ranking. What we can promise is honest work, clear reporting and a realistic forecast once we've looked at your site and your competitors.
+100 Butter Points
See What We'd Fix on Your Website
Your free website audit takes about a minute. You'll get a score, a grade and your top three issues, and you keep the report whether or not we work together.
Free. No obligation. We never sell your information.
Prefer to talk first? Book a free 15-minute call. Not ready for either? Try a free calculator.
P.S. Want to become one of our first Buttered case studies? Tell us on your call.