Paste your URL. We run 69 checks and score your site from 0 to 100, free, with no email needed.
Churning
Owner-reported results across the businesses we have worked with. Your results will vary.
Quick answer
The Butter Score audit runs 69 passive checks on your homepage and four public files: robots.txt, your sitemap, llms.txt and a 404 test. It scores conversion and lead capture, on-page SEO, speed and mobile, AI search readiness, and technical security. You see your 0–100 score, letter grade and top three issues free.
Real clients, in their own words. Start where they did: with an honest look at the website.
Everyone quoted here worked with founder Ken Henderson when his agency was called Sublime Digital Marketing Group. Same founder, new name. Quotes are excerpts, exactly as given. Results vary by business.
Every check is automated, passive and repeatable. Here is where the points come from.
Can a ready-to-buy visitor reach you in one tap? Click-to-call, short lead forms, clear calls to action, chat, tracking and trust signals.
15 checks
The basics Google reads first: title, description, headings, canonical, indexability, alt text, content depth and local signals.
15 checks
Google’s own mobile Lighthouse test and Core Web Vitals (LCP, INP, CLS), plus viewport and zoom settings.
7 checks
Whether ChatGPT, Claude, Perplexity and Google’s AI features can reach, read and trust your site: crawler rules, schema, server-rendered text and llms.txt.
14 checks
HTTPS, redirects, security headers, robots.txt, sitemap, real 404 pages, compression and server response time.
18 checks
It is free. No credit card, no contract and no pressure.
Paste your website address.
We read your homepage and four public files, and Google PageSpeed Insights tests your mobile speed. You watch each check finish.
You get your 0–100 Butter Score, a letter grade, five category scores and your top three issues, free.
Want every check, your speed metrics, the AI crawler table and your fix-first five? We'll email the full report.
Your website has seconds to load, a few lines to get clicked, and now an AI assistant deciding whether to mention you at all.
53%
of mobile site visits were abandoned when a page took longer than 3 seconds to load (Google, 2017).
45%
of consumers use ChatGPT or other AI tools for local business recommendations, up from 6% a year earlier.
Source: BrightLocal Local Consumer Review Survey, 2026 (opens in a new tab)
8%
of Google visits with an AI summary led to a click on a regular result, compared with 15% of visits without one.
Independent research, not Buttered Business client results. Tap a source to read the study.
No black box. Here is the exact formula, the safety caps and the grade bands.
Each category score is the share of available points a site earns on that category’s checks. Checks that don’t apply (for example, alt text on a page with no images) are left out instead of counted against you.
Two safety caps: if your homepage tells Google not to index it, or robots.txt blocks Googlebot, the score can’t go above 59. If the HTTPS check fails, it can’t go above 69.
Speed uses Google PageSpeed Insights (mobile Lighthouse) plus real-user Core Web Vitals when Google has them. Until Google’s test finishes, your score is marked provisional and leaves Speed out. If the test can’t finish, Speed is scored from the mobile checks only.
Worked example: Conversion 54, SEO 72, Speed 48, AI Readiness 57, Technical 76 gives 0.25 × 54 + 0.20 × 72 + 0.20 × 48 + 0.20 × 57 + 0.15 × 76 = 60.3, so the Butter Score is 60: grade D, Half-Melted.
| Score | Grade | What it means |
|---|---|---|
| 90–100 | A Golden Butter | You’re Buttered. Now let’s make it rain. |
| 80–89 | B Fresh Churned | Strong, but a few leaks are dripping profit. |
| 70–79 | C Soft Spread | Spreadable, but customers are slipping through. |
| 60–69 | D Half-Melted | You’re melting leads every day. |
| 0–59 | F Burnt Butter | Smoke alarm. Let’s fix this fast. |
The category weights are our product decision: lead capture counts most because a website’s job is to turn visitors into customers. Automated checks can’t see everything, so treat the score as a starting point for a conversation, not a verdict.
The Butter Score is a 0 to 100 grade for how well a website turns visitors into leads. It runs 69 passive checks on your homepage and four public files: robots.txt, your XML sitemap, llms.txt and a made-up page address that should return "not found." Google PageSpeed Insights runs the mobile speed test.
Each category score is the points you earned divided by the points possible, ignoring checks that don't apply. The weights are our product decision, not a law of nature: lead capture counts most because a business website's job is to produce leads. Two caps keep the grade honest. If search engines are blocked from your homepage, the score can't go above 59. If your site doesn't use HTTPS, it can't go above 69.
robots.txt rules are read the way RFC 9309 says crawlers read them. llms.txt is worth only 3 of the 100 AI points, because Google has said it doesn't support the file. It's cheap insurance, not a ranking factor. Training crawlers like GPTBot are shown for information only and don't change your score.
Speed loses people before they read a word: Google's 2017 research found that 53% of mobile site visits were abandoned when a page took longer than 3 seconds to load. And search is changing. In BrightLocal's 2026 survey, 45% of consumers said they use AI tools like ChatGPT for local business recommendations, and Pew Research Center found users clicked a traditional result on 8% of visits that showed an AI summary, versus 15% without one (2025).
Automated checks read code. They can't judge your offer, your photos or how your phone gets answered. Speed scores also vary between runs, because PageSpeed Insights tests under simulated conditions. Treat your Butter Score as a fast, honest starting point, then fix the items that cost you the most points first.
Plain answers to the questions owners ask us most. Don’t see yours? Ask a real person.
Still chewing on something?
Ask a real human. We answer in plain English and never send you down a jargon rabbit hole.
Yes. Your score, grade, category scores and top three issues show on screen with no email and no credit card. If you want the full report, we email it free.
69 checks in five categories: conversion and lead capture (15), on-page SEO (15), speed and mobile (7), AI search readiness (14) and technical security (18). Everything is checked from your public homepage and four public files.
No. ButteredScoreBot reads your public homepage and four public files, like a search engine would. It never logs in, submits forms or probes private pages. See exactly what it fetches.
Speed comes from Google PageSpeed Insights, which tests under simulated conditions. Network and server timing vary from run to run, so scores move a few points. Look at the trend, not one run.
Because buyers are asking AI tools who to hire. In BrightLocal's 2026 survey, 45% of consumers said they use AI tools like ChatGPT for local business recommendations. The audit checks whether AI search crawlers can reach you and whether your site explains who you are clearly.
Every check with pass or fail and a plain-English fix, your PageSpeed metrics, a table showing which AI crawlers can reach your site, and your fix-first five, ordered by how much each fix moves your score.
Book a free 15-minute call. We’ll walk through your Butter Score, show you the fixes that matter most, and tell you honestly whether and how we can help.
P.S. Even if you never hire us, your report’s fix-first list gives you up to five things to start on this week.
Level up!