Dry spot #1
Your follow-up looks like everyone else's
Every business sends the same “thanks for reaching out” email. It gets skimmed and forgotten.
Automated AI Videos That Personalize Themselves
Every new lead gets a short video that greets them by name, mentions what they asked about and explains what happens next, created and sent automatically. We also make AI avatar videos for your brand, so you can show up on video without filming every week.
- Buttered AI
- Free tool inside
- Plugs into The Buttered System
- 8 deliverables
Quick answer
What is a personalized AI video?
A personalized AI video is a short video generated automatically for one viewer, using details like their name, business and the question they asked. Buttered Business builds systems that create and send these videos after a form fill, inquiry or call, and produces AI avatar videos for brands. Every video we make is labeled as AI-generated.
At a glance
| What it is | Personalized AI videos sent automatically after a form, call or inquiry, plus AI avatar videos for your brand. Every one labeled AI-generated. |
|---|---|
| Part of | Buttered AI |
| What’s included | 8 deliverables, itemized below |
| Best for | Home Builders, Law Firms, Private Schools, Home Services, Nonprofits |
| Free tool | Speed-to-Lead & Follow-Up Calculator |
| Follow-up | Plugs into The Buttered System |
| Pricing | Custom quote, with exact pricing in writing before you commit |
If This Sounds Familiar, Keep Reading
Be honest: how many of these are happening in your business right now?
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Dry spot #2
Recording personal videos doesn't scale
A quick video for every lead works, until you have dozens of leads a week and a business to run.
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Dry spot #3
Camera time keeps getting pushed
You want more video for your brand, but filming, editing and reshoots never make it onto the calendar.
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Dry spot #4
Leads forget who you are
By the time you call back, the lead has talked to other companies and can't remember which one was you.
Every one of these has a fix, and it starts with seeing your own numbers.
Show Me My NumbersDry Toast vs. Buttered
Here’s what changes with AI Videos done right and connected to your follow-up.
Dry Toast
- A generic “thanks for your inquiry” email
- Recording videos by hand, one at a time
- Brand videos stuck on the someday list
- Leads forget which company you were
Better with Butter
Buttered
- A video that greets each lead by name
- Videos created and sent automatically
- Avatar videos produced without a film crew
- A memorable first impression soon after they reach out
What You Get, and What It Means for You
Features are nice. Outcomes pay the bills.
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Greets every lead by name
Each video uses the lead's name and the service they asked about, so it feels made for them.
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Sent automatically
Videos are generated and delivered by The Buttered System after a form fill, inquiry or call.
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Your face, without the filming
An AI avatar built from your own footage, with your permission, presents your message.
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A follow-up worth opening
A short, personal video gives a new lead a reason to remember you among the businesses they contacted.
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Labeled and honest
Every video is labeled AI-generated, because trust is the whole point.
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Reusable brand videos
Promo, explainer and social videos produced with AI avatars for your website, ads and channels.
How It Works, Step by Step
No mystery and no black box. Here’s exactly what happens after you say go.
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Step 1: Script
We write short scripts for each moment: welcome, quote follow-up, appointment reminder or check-in.
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Step 2: Create your presenter
With your consent, we build an AI avatar and voice from your footage, or use a stock AI presenter if you prefer.
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Step 3: Personalize
We choose which details fill in for each viewer, like first name, business name or the service they asked about.
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Step 4: Automate
We connect the videos to your forms, CRM and The Buttered System so they send at the right moment.
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Step 5: Review and refine
You approve every template before it goes live, and we refine scripts based on replies and bookings.
Everything Included With AI Videos
Here’s the work, itemized like a diner receipt, so you know exactly what you’re getting.
8 items, zero mystery ingredients
Videos That Personalize Themselves
- A video follow-up plan: which moments get a video and why
- Scripts written in your brand voice for each video template
- An AI avatar and voice built from your footage, with your written consent
- Personalized video templates with fields like first name and service
- Automated delivery by email, and by text to leads who opted in
- AI avatar promo and explainer videos for your website and social channels
- AI-generated labels and disclosure language
- Connection to your CRM and The Buttered System
Total Fully buttered
Exact scope and pricing in writing before you commit.
Why It Matters Now
Independent research on how buyers behave, and what slow or invisible marketing costs.
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37%
of 2,241 U.S. companies responded to a web lead within an hour, and 23% never responded at all
Source: Harvard Business Review, “The Short Life of Online Sales Leads,” 2011 (opens in a new tab)
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7×
more likely to qualify a lead when you contact it within an hour instead of waiting even one hour longer
Source: Harvard Business Review, “The Short Life of Online Sales Leads,” 2011 (opens in a new tab)
Independent industry research — not Buttered Business client results. Tap a source to read the study.
Don’t Take Our Word for It. Take Theirs.
We could tell you we’re great. You’d expect us to. So here are our clients, in their own words.
For all your marketing needs, Sublime Digital Marketing and Ken Henderson to the rescue!
Everyone quoted here worked with founder Ken Henderson when his agency was called Sublime Digital Marketing Group. Same founder, new name. Quotes are excerpts, exactly as given. Results vary by business.
On this page 12 sections · 4 min read
Get Buttered!
A free call with a real human. We listen first, then tell you honestly whether and how we can help.
Book My Free Strategy CallThe full scoop
What Automated AI Videos Are
An automated AI video is a short video created by software for one viewer, using details like their name, their business and the question they asked. No camera, no editing and no recording session for each lead. You approve the script and the look once, and the system creates a fresh, personal version for every new lead.
Buttered Business does two kinds of AI video work: personalized follow-up videos that send themselves, and AI avatar videos for your brand. Every video we make is labeled as AI-generated.
Imagine Every Lead Getting a Video Made for Them
Imagine every new lead getting a short video that greets them by name, mentions what they asked about and tells them exactly what happens next, within minutes and without you hitting record. While other businesses send another plain “thanks for reaching out” email, your lead hears from a friendly face that already knows why they reached out.
That's what “videos that personalize themselves” means. Our own demos have included a car-dealership series of personalized test-drive invitations, plus personalized welcome videos for new Buttered contacts. You can see real examples in our AI video showcase.
Personalized Follow-Up Videos
We connect video templates to your forms, CRM and The Buttered System. When a trigger happens, the system fills in the viewer's details, generates the video and sends a link by email, or by text when the lead has opted in. Popular moments for a personal video:
- New inquiry welcome: thanks them by name and explains the next step
- Quote or estimate follow-up: recaps what they asked for and invites questions
- Appointment reminder: a friendly face before the meeting, so nobody wonders who you are
- Gone-quiet check-in: a low-pressure nudge to reply or reschedule
- New customer onboarding: what to expect in the first week
AI Avatar and Brand Videos
Want to show up on video every week without filming every week? We produce AI avatar videos for promos, explainers, social posts and website introductions. We build avatar and presenter videos with platforms such as HeyGen and create cinematic AI shots with video models such as Seedance.
The 45-second “Website Wizardry” promo we made for our own web design service is one example: an AI presenter, our branding, burned-in captions and a clear call to action. Your avatar can be built from your own footage and voice, with your permission, so the videos look and sound like you. Prefer to stay off camera? A stock AI presenter works too.
Fast Is Good. Fast and Personal Is Golden.
The first business to respond has a real edge. When researchers sent web leads to 2,241 U.S. companies, only 37% responded within an hour, and 23% never responded at all (Harvard Business Review, 2011). Companies that made contact within an hour were nearly 7 times as likely to qualify the lead as companies that waited even one hour longer.
A fast text and email get you there first. A personal video that follows soon after helps you be the business they remember. Curious what slow follow-up costs you? The free Speed-to-Lead & Follow-Up Calculator shows your response-time grade and the customers you may be leaving between follow-up attempts.
Your Likeness, Your Rules
- Consent first. We only create an avatar or voice of a real person with that person's permission.
- Labeled AI-generated. We label every AI video, and we recommend our clients do the same.
- You approve every script. Templates go live only after you sign off, and personalization is limited to the details you choose.
- Delivery with consent. Video links go out by email, and by text only to leads who opted in.
Where It Fits in The Buttered System
Personalized AI video powers The Spread, the follow-up step of The Buttered System. It works best alongside instant texts and emails and AI voice follow-up, so each lead hears from you on the channel they prefer. Brand avatar videos also feed The Sizzle, giving your website, ads and content a steady supply of video.
Built for Your Industry
- Home builders: a video about the floor plan or community a buyer just viewed.
- Law firms: a “what happens next” video after an inquiry, from an attorney avatar made with that attorney's written consent.
- Private schools: a personal welcome before a campus tour.
- Home services: an estimate recap that keeps your quote top of mind.
What AI Video Won't Do
- Pretend to be live. It's labeled AI-generated, every time.
- Use anyone's face without permission. No celebrity look-alikes and no borrowed likenesses.
- Replace a real conversation. It opens the door. You and your team walk through it.
Is AI Video Right for You?
It's a great fit if your leads compare several businesses before choosing, your sales process involves quotes, tours or consultations, or you want more video for your brand without more filming.
It's probably not for you if most customers buy on the first call, or you handle so few leads that you already send each one a personal message yourself. Keep doing that. It's hard to beat.
Keep reading: A 7-Touch Follow-Up Sequence That Turns Cold Leads Into Booked Calls, on our Marketing Wisdom blog.
Guardrails We Build In
- Every AI video is labeled AI-generated.
- An avatar or voice of a real person is created only with that person's written consent.
- Video links go by email, and by text only to leads who opted in to texts.
We’re not a law firm, and this isn’t legal advice. If your industry has extra rules, loop in your attorney.
AI Videos for These Industries
Each industry has its own rules and buying cycle. Pick yours to see the playbook built for it.
Straight Answers About AI Videos
No jargon, no runaround. If your question isn’t here, ask a real human.
Still chewing on something?
Ask a real human. We answer in plain English and never send you down a jargon rabbit hole.
How does a personalized AI video work?
We create a video template with a script and an AI presenter. When a lead fills out a form, books or calls, The Buttered System fills in their details, such as first name and the service they asked about, generates the video and sends them a link by email, or by text if they've opted in.
Can the videos use my face and voice?
Yes, with your permission. We can build an AI avatar and voice from footage of you, so the videos look and sound like you without new filming. We only create an avatar of a real person with that person's consent. If you'd rather stay off camera, a stock AI presenter works too.
Will people know it's AI?
Yes. We label every AI video as AI-generated, and we recommend our clients do the same. The goal is a helpful, personal message, not a trick. Being upfront protects the trust you're building with every lead.
How quickly does a lead get their video?
Rendering takes some time, depending on the video platform and the length of the video, so the link goes out as soon as the video is ready rather than at the same second. Your instant text and email replies don't wait for it. We'll show you realistic timing during setup.
What kinds of AI videos can you make?
Personalized welcome videos, quote and estimate follow-ups, appointment reminders, check-ins for leads who went quiet and onboarding videos, plus AI avatar promos and explainers for your website, ads and social media. You can see real examples in our AI video showcase.
What tools do you use to make AI videos?
We build avatar and presenter videos with AI video platforms such as HeyGen and create cinematic AI shots with video models such as Seedance. We choose the right tool for each job, and you approve every script and template before anything is published or sent.
What does AI video cost?
It depends on the number of templates, the length of each video and how many videos you send each month. You'll get exact pricing in writing before you commit. Want to see what slow follow-up costs you first? Try the free Speed-to-Lead & Follow-Up Calculator.
See What Your Video Follow-Up Could Look Like
Book a free 15-minute strategy call. We'll pick the moments in your sales process where a personal video would help most, show you real examples from our AI video showcase and tell you honestly whether it's worth adding now.
Free. No obligation. No credit card. We never sell your information.
+100 Butter Points for running your audit
Not ready for either? Try the free Speed-to-Lead & Follow-Up Calculator
P.S. Want to see the work first? Our AI video showcase has real examples, each one labeled AI-generated, so you can judge the quality before we ever talk.
Prefer to talk to a human?