Build Your Marketing Stack: Which Services Fit Your Goals?
Pick your goals, tell us what you have now, and see which services fit: website, SEO, ads, AI follow-up, print or launch. Every pick comes with a one-line reason.
Our signature follow-up engine: an automatic first reply for every lead, then video, nurture and (with consent) AI voice touches until they book or opt out.
Recommendations are based only on your answers. Prices appear only in your written quote.
Your full breakdown
Your Stack Is Ready. Want a Quote for It?
Send us your stack and we'll come back with a written plan: what to start with, what it costs and what each piece is designed to do for your business.
Your recommended stack, saved
A written plan with exact pricing
The order we'd build it in
+200 Butter Points when you unlock
Your full breakdown opens right here. No spam, and we never sell your information. We ask for your mobile so we can follow up about your report. Weโll only text you if you check the text-message box.
Unlocked
Your full breakdown
Finish the builder above and your build plan fills in right here.
The order we would build it in
Phase 1 ยท Start here
Your biggest leak first, so the next steps have something to build on.
Phase 2 ยท Build on it
Once phase 1 is paying off, the pieces that make it stronger.
Phase 3 ยท Grow
More reach, once the system can handle more leads.
Every service is available on its own. Most businesses start with phase 1 and add the next piece when the first one is working.
What happens next
We review your answers and the stack you built.
You get a written plan: what to start with, what it costs and what each piece is designed to do for your business.
If you like, we walk through it together on a free strategy call.
You decide. Nothing starts until you approve the plan and its pricing in writing.
Want to talk it through?
Bring your stack to a free strategy call. We will tell you honestly which piece to start with, even if it is the smallest one.
Each answer triggers simple rules that recommend services, each with a reason. One or two services make a Pat, three or four a Stick, and five or more a Tub.
Example: a contractor who wants more calls
Goals
More calls and leads, answer and follow up automatically
Website
Older than 3 years
CRM
A spreadsheet
After-hours answering
No
Google reviews
Under 20
Older website โ website design
Under 20 reviews โ reputation management
Automatic follow-up and no after-hours answering โ The Buttered System and AI voice agents
Spreadsheet CRM โ CRM and pipeline setup
Five services: a Tub. Start with The Buttered System and AI voice agents, the fastest fix for missed calls, then rebuild the website.
Recommendations are based only on your answers. Prices appear only in your written quote.
Quick answer
Which marketing services does my business need?
It depends on your goals and what you already have. Without a modern website, start there. If leads come in but slip away, start with follow-up. If you're hard to find, start with SEO and reviews. This builder matches your answers to services and explains every pick.
By Buttered Business Team
Updated
How it works
Four Quick Steps to Your Stack
Step01
Pick your goals: more leads, rankings, automatic follow-up, a better website, print or a business launch.
Step02
Tell us what you have now: website, CRM, after-hours answering and reviews.
Step03
Choose your industry, and optionally your budget and timeline.
Step04
See your recommended stack, each service with a reason, and request a quote.
Four quick steps: your goals, what you already have, your industry and, if you like, your budget and timeline. Simple, transparent rules match your answers to services, and every recommendation comes with a one-line reason so you can see the thinking.
The rules
No website, a website older than three years, or a goal of a better website: website design, because your website is the hub everything else sends people to.
A goal of ranking on Google and in AI answers: SEO.
Fewer than 20 Google reviews, or not sure: reputation management. In BrightLocal's 2026 survey, 47% of consumers said they won't use a business with fewer than 20 reviews.
A goal of automatic follow-up, or no after-hours call answering: The Buttered System and AI voice agents, to answer every lead fast, around the clock.
No CRM, or a spreadsheet: CRM and pipeline setup, so every lead lives in one place.
A goal of more calls and leads with a budget in mind: digital advertising and lead generation, because paid search brings leads while SEO builds.
A goal of print and mail: EDDM and door hangers, to reach every door in the neighborhoods you choose.
A goal of launching or funding a business: business formation, banking and merchant accounts and business credit, to build the foundation right the first time.
Pat, Stick or Tub
One or two services make a Pat. Three or four make a Stick. Five or more make a Tub. A bigger stack isn't automatically better. Most businesses do best starting with their biggest leak, then adding the next piece once the first one is paying off.
About pricing
The builder recommends. It doesn't quote. Every business is different, so we price from your actual needs and put it in writing before you commit to anything. Request a quote from your results, and you'll get a plan with exact pricing.
What it can't see
The builder only knows what you tell it. A free website audit adds what it can't see on its own: your site's speed, SEO, lead capture and AI search readiness.
Tool FAQ
Questions About This Tool
How the numbers work and what to do with them.
Still chewing on something?
Ask a real human. We answer in plain English and never send you down a jargon rabbit hole.
No. The builder recommends services; it doesn't quote. Request a quote from your results and you'll get exact pricing in writing before you commit.
02Why did it recommend a particular service?
Every recommendation shows a one-line reason tied to your answers, like "Fewer than 20 reviews" leading to reputation management. Nothing is recommended without a reason.
03Do I have to buy everything it recommends?
No. Most businesses start with their biggest leak and add the next piece once the first one is paying off. Every service is available on its own.
04What do Pat, Stick and Tub mean?
They describe the size of your stack: a Pat is one or two services, a Stick is three or four, and a Tub is five or more. Bigger isn't automatically better.
05Can I see prices?
Pricing depends on your needs, so we put it in writing for your business instead of showing generic numbers. Request a quote from your results.
06What if my industry isn't listed?
Choose Other. The rules are based on your goals and what you already have, so the recommendations still apply.
12 scored questions plus 4 about your business, about 3 minutes. Score your follow-up, visibility, website and tracking, and see your three biggest leaks.
Google Ads, Local Services Ads and Meta campaigns managed for cost per lead, with conversion tracking and automatic lead follow-up.
Take a bite
Your next step
Turn Your Number Into a Plan
Your result is an estimate from your own inputs. The fastest way to act on it is a free website audit, or a free 15-minute call where we look at your numbers together.