Dry spot #1
A wall of text
Everything you do, crammed onto one page. People glance, don’t find the point and set it down.
Flyers That Get Picked Up and Acted On
We design and print flyers that grab attention and drive response. Promoting an event, launching a product or sharing an offer, we pair eye-catching visuals with clear, persuasive copy, printed on premium stock in vivid color.
- Buttered Printing
- Free tool inside
- Plugs into The Buttered System
- 7 deliverables
Quick answer
What makes a flyer work?
A flyer works when someone understands the offer in a glance and knows exactly what to do next. Buttered Business designs and prints custom flyers with one clear headline, one specific offer, a real deadline when there is one and a tracked QR code, printed on premium stock in vivid color.
At a glance
| What it is | Custom flyers with one clear offer and a tracked next step, printed on premium stock in vivid color for events, launches and promotions. |
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| Part of | Buttered Printing |
| What’s included | 7 deliverables, itemized below |
| Best for | Nonprofits, Private Schools, Political Campaigns, Home Services |
| Free tool | EDDM Cost & Postage Calculator |
| Follow-up | Plugs into The Buttered System |
| Pricing | Custom quote, with exact pricing in writing before you commit |
If This Sounds Familiar, Keep Reading
Be honest: how many of these are happening in your business right now?
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Dry spot #2
No offer worth acting on
Your logo and phone number aren’t an offer. Without a reason to respond, there’s no response.
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Dry spot #3
No clear next step
Call? Visit? Scan? When a flyer asks for five things, people usually do none of them.
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Dry spot #4
No way to measure it
You printed a stack and handed them out. Did anyone call because of it? Nobody knows.
Every one of these has a fix, and it starts with seeing your own numbers.
Show Me My NumbersDry Toast vs. Buttered
Here’s what changes with Flyers done right and connected to your follow-up.
Dry Toast
- Everything you do on one crowded page
- A logo and phone number instead of an offer
- Several next steps competing for attention
- No idea which stack produced a call
Better with Butter
Buttered
- One clear message people get in a glance
- A specific offer with a real reason to act
- One next step, easy to take
- Tracked QR codes by location or event
What You Get, and What It Means for You
Features are nice. Outcomes pay the bills.
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One message, instantly clear
A benefit-first headline and one offer, so people get the point before they put it down.
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Eye-catching, on-brand design
Bold visuals that stop the glance and still look like your business.
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Premium stock, vivid color
Flyers that feel worth keeping, printed in rich color that holds up when handed around.
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Tracked by location
A different QR code for each spot or event, so you know which stack actually produced leads.
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Ready to mail
Need neighborhood reach? We design EDDM versions that meet USPS size and weight rules for flats.
How It Works, Step by Step
No mystery and no black box. Here’s exactly what happens after you say go.
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Step 1: Offer and audience
We pin down who the flyer is for, where they’ll get it and the one action you want.
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Step 2: Copy and design
We write the headline and offer, design the layout and send you a proof to approve.
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Step 3: Print
We print in the size, stock and quantity that fit how you’ll hand them out or mail them.
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Step 4: Track
Each QR code points to a tracked page, and every response flows into your follow-up.
Everything Included With Flyers
Here’s the work, itemized like a diner receipt, so you know exactly what you’re getting.
7 items, zero mystery ingredients
Hot Off the Press
- Headline, offer and call-to-action copy
- Custom flyer design matched to your brand
- Digital proof before printing
- Printing in the size, stock and quantity you choose
- Unique QR codes per location or event on request
- Tracked landing page connected to The Buttered System
- EDDM-ready version sized to USPS standards on request
Total Fully buttered
Exact scope and pricing in writing before you commit.
Don’t Take Our Word for It. Take Theirs.
We could tell you we’re great. You’d expect us to. So here are our clients, in their own words.
For all your marketing needs, Sublime Digital Marketing and Ken Henderson to the rescue!
Everyone quoted here worked with founder Ken Henderson when his agency was called Sublime Digital Marketing Group. Same founder, new name. Quotes are excerpts, exactly as given. Results vary by business.
On this page 10 sections · 4 min read
Get Buttered!
A free call with a real human. We listen first, then tell you honestly whether and how we can help.
Get My Flyer QuoteThe full scoop
What Makes a Flyer Work
A flyer works when someone understands the offer in a glance and knows exactly what to do next. Pretty helps, but clarity sells. We design and print flyers that grab attention and drive response, pairing eye-catching visuals with clear, persuasive copy, printed on premium stock in vivid color.
Whether you’re promoting an event, launching a new product or sharing a special offer, the same rules apply. Your flyer has a few seconds to earn a second look. Everything on it should help it do that.
The Anatomy of a Flyer That Gets Acted On
- A headline that names the benefit. Lead with what the reader gets, not with your company name.
- One offer. A free estimate, an open house, a grand opening deal. One reason to respond beats five.
- A real deadline, when there is one. Event dates and genuine end dates give people a reason to act now. We never invent fake urgency.
- Proof. Real reviews, credentials or photos of your actual work, used with permission.
- One clear next step. Call, text, scan or visit. Pick the one you can answer fastest.
- White space. Room to breathe makes the important parts easy to find.
Sizes, Stock and Quantity
Full letter (8.5 by 11 inches) gives you room for details, like an event schedule or a menu of services. Half letter (5.5 by 8.5 inches) works when the message is simple and you want it to travel in a pocket or a bag. A heavier stock feels more substantial and survives being passed around.
Quantity depends on distribution: counter stacks, events, handouts, inserts or mail. Larger runs usually cost less per flyer, but a closet full of leftovers is money you didn’t need to spend. We’ll help you size the run to where the flyers are actually going.
Send It to Every Door on the Block
Want a flyer in every mailbox in a neighborhood? With Every Door Direct Mail, USPS delivers to every address on the carrier routes you pick, and you don’t need a mailing list. EDDM pieces mail as USPS Marketing Mail flats, so they must meet USPS size and weight rules. We design EDDM versions to fit, then print and bundle them for the Post Office. The free EDDM Cost and Postage Calculator shows the postage side of a mailing in a few clicks.
Where Your Flyers Should Go
A great flyer in the wrong place is still wasted. Put them where your buyers already are: the counter of a business that serves the same customers, community boards, waiting rooms, school events, trade show tables and bags at checkout. Ask partner businesses before you leave a stack, and come back to restock the spots that produce. If you want every home in an area, mail them instead.
Track Every Stack
Most flyers are a guess. Yours don’t have to be. We add a QR code or short web address that leads to a tracked page, and we can use a different code for each location: the coffee shop counter, the community board, the trade show booth. After a few weeks, you’ll know which spots produce leads and which just produce recycling.
Every response lands in The Buttered System, so a person who scans your flyer on Saturday night hears back by email, and by text if they’ve agreed to texts, instead of waiting until Monday.
How It Works
- Offer and audience. We pin down who the flyer is for, where they’ll get it and the one action you want them to take.
- Copy and design. We write the headline and offer, design the layout and send a digital proof.
- Print. After you approve, we print in the size, stock and quantity you choose.
- Track. Your QR codes and landing page go live, and every response flows into your follow-up.
What We Won’t Promise
We won’t promise a set number of calls from a stack of flyers. Your offer, your audience and the spots you choose do most of the work, and no designer controls those alone. What we will do: build every flyer around one clear offer, track each location you want tracked and tell you plainly what we’d change before the next run.
Who It’s For
A great fit for events, open houses, fundraisers, enrollment drives, grand openings, seasonal promotions and local service offers. Schools, nonprofits, campaigns and home service businesses use flyers to reach people right where they live and gather.
Probably not for you if your buyers are spread across the country and never in the same place. Digital campaigns will reach them more efficiently, and our lead generation team can help with that.
Keep reading: EDDM Postcards That Actually Get Calls, on our Marketing Wisdom blog.
Flyers for These Industries
Each industry has its own rules and buying cycle. Pick yours to see the playbook built for it.
Straight Answers About Flyers
No jargon, no runaround. If your question isn’t here, ask a real human.
Still chewing on something?
Ask a real human. We answer in plain English and never send you down a jargon rabbit hole.
What size flyer should I print?
Full letter (8.5 by 11 inches) works when you need room for details, like an event schedule. Half letter (5.5 by 8.5 inches) works when the message is simple and you want it to fit in a pocket or bag. We’ll recommend a size based on how you’ll hand them out.
How many flyers should I print?
Print for how you’ll actually distribute them: counter stacks, events, handouts or mail. Larger runs usually cost less per flyer, but leftover boxes in a closet are wasted money. Tell us where they’re going and we’ll help you size the run.
What should a flyer say?
Lead with the benefit, make one offer and give one clear next step. Add proof if you have it, like real reviews used with permission, and a deadline only when there’s a genuine one. Everything else is optional, and white space is your friend.
Can my flyer be mailed with Every Door Direct Mail?
Yes, if it’s designed for it. EDDM pieces mail as USPS Marketing Mail flats, so they must meet USPS size and weight rules, up to 3.3 ounces. We design EDDM versions to fit and prepare them for drop-off. See our EDDM page for how it works.
How do I know if my flyers are working?
Put a QR code or short web address on the flyer that leads to a tracked page. Use a different code for each location or event, so you can see which one produced leads. Those leads go straight into The Buttered System for follow-up.
Do you print flyers for schools, nonprofits and events?
Yes. Open houses, fundraisers, community events and enrollment drives are a natural fit for flyers. We design for the event, add a tracked RSVP or donation link if you want one and print in time for your date when you order with enough lead time.
Get a Flyer Quote
Tell us what you’re promoting, where the flyers are going and when you need them. We’ll send a written quote with size, stock and quantity, plus one suggestion to make your offer stronger.
Free. No obligation. No credit card. We never sell your information.
Not ready for either? Try the free EDDM Cost & Postage Calculator
P.S. Planning to mail your flyer to whole neighborhoods? Check the postage first with the free EDDM calculator.
Prefer to talk to a human?