EDDM Postcards That Actually Get Calls: A Practical Guide to Every Door Direct Mail
How Every Door Direct Mail works, what EDDM postage costs, how to design a postcard that gets calls and how to track every response.
Topic
Printing & Direct Mail
Printed marketing still reaches people a screen can’t: every mailbox on a route, every door in a neighborhood, every customer who keeps a card. These guides cover Every Door Direct Mail (EDDM), postcards, door hangers and business cards, including how to plan a route, design a piece that gets calls and track the response.
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Straight answers on Printing & Direct Mail
The questions this topic raises most, answered in plain English. Each answer comes from one of the guides above.
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How much does EDDM cost per postcard?
USPS lists EDDM Retail postage at $0.26 per piece. Printing, design and mail preparation are added on top and depend on the size, paper, quantity and finish you choose. Check usps.com for the current rate before you mail, because USPS adjusts prices periodically, and get a quote for the printed piece before you set your budget.
Do I need a mailing list for Every Door Direct Mail?
No. EDDM skips the mailing list entirely. You choose USPS carrier routes, and your piece goes to every address on those routes, addressed to "Postal Customer." That makes EDDM simple for neighborhood saturation. If you need to reach specific people, such as homeowners with pools, a targeted mailing list is usually the better fit.
What is the minimum and maximum for an EDDM mailing?
EDDM Retail requires at least 200 pieces and allows up to 5,000 pieces per ZIP Code per day. EDDM BMEU has no volume limit and can cover multiple ZIP Codes in one mailing, but it requires a bulk mailing permit and a Business Customer Gateway account, and you drop the mail at a larger processing center.
Can I send a 4 x 6 postcard with EDDM?
No. A standard 4 x 6 postcard is a letter-size piece, and EDDM requires flats. Common EDDM sizes include 6.25 x 9, 6.5 x 9 and 8.5 x 11 inches. Flats can be no larger than 12 x 15 inches, and EDDM Retail pricing covers pieces up to 3.3 ounces. Check your size in the USPS Mailpiece Size Checker before printing.
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